Marketing Department


Peter Fader Frances and Pei-Yuan Chia Professor, Professor of Marketing, Co-Director - Wharton Interactive Media Initiative
In The News
1.	Looking at Life as One Big Subscription, New York TImes, 10/11/2009
2.	FCC's Cable TV Ruling: Will the Competitive Landscape Change?, Knowledge@Wharton, 09/02/2009
3.	Free For All? Profits Can Be Elusive Online, NPR, 08/19/2009
4.	Microsoft and Yahoo Are Linked Up. Now What?, New York TImes, 07/29/2009
5.	Time for a Data Diet? Deciding What Customer Information to Keep -- and What to Toss, Knowledge@Wharton, 03/18/2009
6.	The Cookie Crumbles: By banning online sales, are the Girl Scouts failing our daughters?, Newsweek, 03/11/2009
7.	Professors to Watch, Financial Times, 01/26/2009
8.	Marketing in a Downturn (video), Financial Times, 01/22/2009
9.	Urgent Deadline for Newspapers: Find a New Business Plan before You Vanish, Knowledge@Wharton, 01/07/2009
10.	IPhone in India: Has Apple Dialed the Wrong Number?, Knowledge@Wharton, 09/04/2008
11.	War of the Words: Scrabulous Is off Facebook, but Did Hasbro Win the Game?, Knowledge@Wharton, 08/06/2008
12.	Digital Rights Management: Dead or Just Evolving?, Knowledge@Wharton, 01/23/2008
13.	Scrabulous and the New Social Operating System: How Facebook Gave Birth to an Industry, Knowledge@Wharton, 01/23/2008
14.	Getting a Read on Amazon's New Kindle, Knowledge@Wharton, 11/28/2007
15.	Radiohead's Free-for-all: Performance Art or New Business Model?, Knowledge@Wharton, 10/17/2007
16.	Why Napster Was the Best Thing To Happen to the Music Industry (and They Killed It), EMTM Newsletter, 10/15/2007
17.	Dr. Peter S. Fader to Receive DMEF's 2007 Robert B. Clarke Outstanding Educator Award, DMA, 07/10/2007
18.	What Data Mining Can and Can't Do, CIO Insight, 06/13/2007
19.	Beware the 'Walking Dead': Analyzing Customer Data from a Multi-Service Firm, Knowledge@Wharton, 06/13/2007
20.	The Link Between Ants, Actuaries, and Customers’ Actions, 1to1 magazine, 06/11/2007
21.	The Traveling Salesman and the Grocery Shopper, RetailWire, 12/06/2006
22.	The 'Traveling Salesman' Goes Shopping: The Efficiency of Purchasing Patterns in the Grocery Store, Knowledge@Wharton, 11/29/2006
23.	Entrepreneur Magazine, 09/05/2005
24.	Progressive Grocer, 09/01/2005
25.	Philadelphia Inquirer, 08/08/2005
26.	The Economic Times (India), 08/03/2005
27.	Pioneer Press, 07/20/2005
28.	The New York Times, 07/10/2005
29.	The Washington Post, 06/08/2005
30.	Tag Team: Tracking the Patterns of Supermarket Shoppers, Knowledge@Wharton, 06/01/2005
31.	National Public Radio: Marketplace, 05/20/2005
32.	National Public Radio, 04/25/2005
33.	The Seattle Times, 03/09/2005
*Back*
Knowledge@Wharton
Bing Gives Microsoft a Boost, but Can It Compete with Google? (08/05/2009)
Cable TV Follows Its Subscribers to the Internet (07/22/2009)
Leaving 'Friendprints': How Online Social Networks Are Redefining Privacy and Personal Security (06/10/2009)
Advertising Yourself: Building a Personal Brand through Social Networks (04/15/2009)
All That Twitters Isn't Gold: A Popular Web Application in Search of a Business Plan (04/15/2009)
Best Buy vs. Wal-Mart: Is There Room for Both, and Others? (04/01/2009)
Time for a Data Diet? Deciding What Customer Information to Keep -- and What to Toss (03/18/2009)
Urgent Deadline for Newspapers: Find a New Business Plan before You Vanish (01/07/2009)
When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgets (11/26/2008)
Opportunities -- and Obstacles -- for the B2B Market in Tough Economic Times (10/29/2008)

Peter Fader
700 Jon M. Huntsman Hall
3730 Walnut Street University of Pennsylvania
Philadelphia , PA 19104
Phone: (215) 898-1132
Fax: (215) 898-2534
faderp@wharton.upenn.edu

Wharton Page

Research Interests: Using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products.

Current Projects:
New papers available at http://www.ssrn.com/author=116528

Last Modified September 18, 2009