Marketing Department


Peter Fader Frances and Pei-Yuan Chia Professor, Professor of Marketing, Co-Director - Wharton Interactive Media Initiative
Awards
1.	Robert B. Clarke Outstanding Educator Award, given by the Direct Marketing Educational Foundation to honor an academic's overall achievement in direct/interactive marketing, 2007
2.	EXPLOR Award from the American Marketing Association for “the most innovative use of technology that advances marketing research”, 2007
3.	David Hardin Award for best paper published in Marketing Research magazine, 2007
4.	Paul E. Green Award, 1997, 2006 (given annually by the American Marketing Association for the best article published in the Journal of Marketing Research for its “potential to contribute significantly to the practice of marketing research”), 2006
5.	Best paper award at the Advanced Research Techniques Forum, 2006
6.	Journal of Interactive Marketing Best Paper Award, 2005
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Knowledge@Wharton
Bing Gives Microsoft a Boost, but Can It Compete with Google? (08/05/2009)
Cable TV Follows Its Subscribers to the Internet (07/22/2009)
Leaving 'Friendprints': How Online Social Networks Are Redefining Privacy and Personal Security (06/10/2009)
Advertising Yourself: Building a Personal Brand through Social Networks (04/15/2009)
All That Twitters Isn't Gold: A Popular Web Application in Search of a Business Plan (04/15/2009)
Best Buy vs. Wal-Mart: Is There Room for Both, and Others? (04/01/2009)
Time for a Data Diet? Deciding What Customer Information to Keep -- and What to Toss (03/18/2009)
Urgent Deadline for Newspapers: Find a New Business Plan before You Vanish (01/07/2009)
When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgets (11/26/2008)
Opportunities -- and Obstacles -- for the B2B Market in Tough Economic Times (10/29/2008)

Peter Fader
700 Jon M. Huntsman Hall
3730 Walnut Street University of Pennsylvania
Philadelphia , PA 19104
Phone: (215) 898-1132
Fax: (215) 898-2534
faderp@wharton.upenn.edu

Wharton Page

Research Interests: Using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products.

Current Projects:
New papers available at http://www.ssrn.com/author=116528

Last Modified September 18, 2009