Marketing Department


Peter Fader Frances and Pei-Yuan Chia Professor, Professor of Marketing, Co-Director - Wharton Interactive Media Initiative
Current Research Papers
1.	Vibhanshu Abhishek, Kartik Hosanagar, Peter Fader, (2009), "Identifying and Resolving the Aggregation Bias in Sponsored Search Data", Under review at Management Science
2.	David Schweidel, Eric Bradlow, Peter Fader, (2009), "Portfolio Dynamics for Customers of a Multi-Service Provider", Under review at Management Science
3.	Peter Fader, Bruce Hardie, Jen Shang, (2009), "Customer-Base Analysis in a Discrete-Time Noncontractual Setting", Under review at Marketing Science
4.	Zhiqiang Zheng, Peter Fader, Balaji Padmanabhan, (2009), "Inferring Competitive Measures Using Augmented Site-Centric Data", Under review at Information Systems Research
5.	Kinshuk Jerath, Peter Fader, Bruce Hardie, (2009), "New Perspectives on Customer ‘Death’ Using a Generalization of the Pareto/NBD Model", Under review at Marketing Science
6.	Peter Fader, David A. Schweidel, (2004), "What Matters in Managerial Judgments of Customer Value?"
7.	Bruce G.S. Hardie, Peter S. Fader, (2003), "Can We Infer ‘Trial and Repeat' Numbers From Aggregate Sales Data?"
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Knowledge@Wharton
Bing Gives Microsoft a Boost, but Can It Compete with Google? (08/05/2009)
Cable TV Follows Its Subscribers to the Internet (07/22/2009)
Leaving 'Friendprints': How Online Social Networks Are Redefining Privacy and Personal Security (06/10/2009)
Advertising Yourself: Building a Personal Brand through Social Networks (04/15/2009)
All That Twitters Isn't Gold: A Popular Web Application in Search of a Business Plan (04/15/2009)
Best Buy vs. Wal-Mart: Is There Room for Both, and Others? (04/01/2009)
Time for a Data Diet? Deciding What Customer Information to Keep -- and What to Toss (03/18/2009)
Urgent Deadline for Newspapers: Find a New Business Plan before You Vanish (01/07/2009)
When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgets (11/26/2008)
Opportunities -- and Obstacles -- for the B2B Market in Tough Economic Times (10/29/2008)

Peter Fader
700 Jon M. Huntsman Hall
3730 Walnut Street University of Pennsylvania
Philadelphia , PA 19104
Phone: (215) 898-1132
Fax: (215) 898-2534
faderp@wharton.upenn.edu

Wharton Page

Research Interests: Using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products.

Current Projects:
New papers available at http://www.ssrn.com/author=116528

Last Modified September 18, 2009