Marketing Department


Peter Fader Frances and Pei-Yuan Chia Professor, Professor of Marketing, Co-Director - Wharton Interactive Media Initiative
Executive Education
1.	Academic Director, Executive Development Program
2.	Program Faculty, Essentials of Marketing
3.	Program Faculty, The CFO: Becoming a Strategic Partner
4.	Program Faculty, Pricing Strategies: Measuring, Capturing and Retaining Value
5.	Program Faculty, Marketing Metrics: Linking Marketing to Financial Consequences
6.	Program Faculty, Competitive Marketing Strategy
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Knowledge@Wharton
Bing Gives Microsoft a Boost, but Can It Compete with Google? (08/05/2009)
Cable TV Follows Its Subscribers to the Internet (07/22/2009)
Leaving 'Friendprints': How Online Social Networks Are Redefining Privacy and Personal Security (06/10/2009)
Advertising Yourself: Building a Personal Brand through Social Networks (04/15/2009)
All That Twitters Isn't Gold: A Popular Web Application in Search of a Business Plan (04/15/2009)
Best Buy vs. Wal-Mart: Is There Room for Both, and Others? (04/01/2009)
Time for a Data Diet? Deciding What Customer Information to Keep -- and What to Toss (03/18/2009)
Urgent Deadline for Newspapers: Find a New Business Plan before You Vanish (01/07/2009)
When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgets (11/26/2008)
Opportunities -- and Obstacles -- for the B2B Market in Tough Economic Times (10/29/2008)

Peter Fader
700 Jon M. Huntsman Hall
3730 Walnut Street University of Pennsylvania
Philadelphia , PA 19104
Phone: (215) 898-1132
Fax: (215) 898-2534
faderp@wharton.upenn.edu

Wharton Page

Research Interests: Using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products.

Current Projects:
New papers available at http://www.ssrn.com/author=116528

Last Modified September 18, 2009