Marketing Department


Jehoshua Eliashberg Sebastian S. Kresge Professor of Marketing and Professor of Operations and Information Management
Publications
1.	George Knox, Jehoshua Eliashberg, (2009), "The Consumer’s Rent vs. Buy Decision in the Rentailer", International Journal of Research in Marketing, Vol. 26, pp. 125-135.
2.	Jehoshua Eliashberg, Quintus Hegie, Jason Ho, Dennis Huisman, Steven J. Miller, Sanjeev Swami, Charles B. Weinberg, Berend Wierenga, (2009), "Demand-Driven Scheduling of Movies in a Multiplex", International Journal of Research in Marketing, Vol. 26, pp. 75-88.
3.	Jehoshua Eliashberg, Sanjeev Swami, Charles B. Weinberg, Berend Wierenga, (2009), "Evolutionary Approach to the Development of Decision Support Systems in the Movie Industry", Decision Support Systems, Vol. 47, pp. 1-12.
4.	Sam K. Hui, Jehoshua Eliashberg, Edward I. George, (2008), "Modeling DVD Pre-Order and Sales: An Optimal Stopping Approach", Marketing Science, Vol. 27, No. 6, November-December 2008, pp. 1097-1110.
5.	Jehoshua Eliashberg, Charles Weinberg, Sam K. Hui, (2008), Decision Models for the Movie Industry, In Berend Wierenga (Editor) Handbook of Marketing Decision Models, Springer, 2008, pp. 437-468
6.	Min Ding, Jehoshua Eliashberg, (2008), "A Dynamic Competitive Forecasting Model Incorporating Dyadic Decision-Making", Management Science, Vol. 54, No. 4, April 2008, 820-834.
7.	Jehoshua Eliashberg, Sanjeev Swamy, Charles Weinberg, Berend Wierenga, (2008), "Globally Distributed R&D Work in a Marketing Management Support Systems (MMSS) Environment: A Knowledge Management Perspective", Journal of Advances in Management Research, Vol. 5, No. 1, 2008, pp. 7-20.
8.	Jehoshua Eliashberg, Kachuen Hui, Z. John Zhang, (2007), "From Story Line to Box Office: A New Approach for Green-Lighting Movie Scripts", Management Science, Vol. 53, No. 6, June 2007, 881-893.
9.	Jehoshua Eliashberg, Anita Elberse, Mark Leenders, (2006), "The Motion Picture Industry: Critical Issues in Practice, Current Research and New Research Directions", Marketing Science, Vol. 25, No. 6, Nov.-Dec. 2006, pp. 638-661.
10.	Min Ding, Jehoshua Eliashberg, Joel Huber, Ritesh Saini, (2005), "Emotional Bidders - An Analytical and Experimental Examination of Consumer's Behavior in Priceline-Like Reverse Auction", Management Science, Vol. 51(3), March 2005, 352-364.
11.	Jehoshua Eliashberg, (2005), The Films Exhibition Business: Critical Issues, Practice, and Research, In Charles Moul (Editor) A Concise Handbook of the Movie Industry, Cambridge University Press, 2005, 138-162
12.	Anita Elberse, Jehoshua Eliashberg, (2003), "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures", Marketing Science, 22 (3), 2003, 329-354
13.	Min Ding, Jehoshua Eliashberg, (2002), "Structuring the New Product Development Pipeline", Management Science, Vol. 48, No.3, March 2002, pp. 343-363
14.	Jehoshua Eliashberg, Sanjeev Swami, Charles Weinberg, Berend Wierenga, (2001), "Implementing and Evaluating SILVERSCREENER: A Marketing Management Support System for Movie Exhibitors", Interfaces, Vol. 31, No. 3, Part 2 of 2, May-June 2001, pp. S108-S127
15.	Morris A. Cohen, Jehoshua Eliashberg, Teck H. Ho, (2000), "An Analysis of Several New Product Performance Metrics", M&SOM, Vol. 2, No. 4, Fall 2000, pp. 337-349
16.	Jehoshua Eliashberg, Jedid-Jah Jonker, Mohanbir S. Sawhney, Berend Wierenga, (2000), "MOVIEMOD: An Implementable Decision Support System for Pre-Release Market Evaluation of Motion Pictures", Marketing Science, Vol. 19, No. 3, 2000, pp. 226-243
17.	Sanjeev Swami, Jehoshua Eliashberg, Charles Weinberg, (1999), "SILVERSCREENER: A Modeling Approach to Movie Screens Management", Marketing Science, Vol. 18, No.3, 1999, pp. 352-372
18.	Fangruo Chen, Jehoshua Eliashberg, Paul Zipkin, (1998), Customer Preferences, Supply-Chain Costs, and Product-Line Design, In Teck H. Ho and Christopher S. Tang (Editors) Product Variety Management: Research Advances, Norwell, Massachusetts: Kluwer Academic Publishers, 1998, pp. 123-144
19.	Jehoshua Eliashberg, Steven M. Shugan, (1997), "Film Critics: Influencers or Predictors?", Journal of Marketing, Vol. 61, No. 2, April 1997, pp. 68-78
20.	Morris A. Cohen, Jehoshua Eliashberg, Teck H. Ho, (1997), "An Anatomy of a Decision Support System for Developing and Launching Line Extensions", Journal of Marketing Research, Vol. 34, February 1997, pp. 117-129
21.	Jehoshua Eliashberg, Gary L. Lilien, Vithala R. Rao, (1997), Minimizing Technological Oversights: A Marketing Research Perspective, In Raghu Garud, Praveen Nayyar, and Zur Shapira (Editors) Technological Innovation: Oversights and Foresights, Cambridge University Press, 1997, pp. 214-230
22.	Mohanbir S. Sawhney, Jehoshua Eliashberg, (1996), "A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures", Marketing Science, Vol. 15, No. 2, 1996, pp. 113-131
23.	Morris A. Cohen, Jehoshua Eliashberg, Teck H. Ho, (1996), "New Product Development: The Performance and Time-to-Market Tradeoff", Management Science, Vol. 42, No. 2, February 1996, pp. 173-186
24.	Thomas S. Robertson, Jehoshua Eliashberg, Talia Rymon, (1995), "New Product Announcement Signals and Incumbent Reactions", Journal of Marketing, Vol. 59, July 1995, pp. 1-15 (lead article)
25.	Jehoshua Eliashberg, Mohanbir S. Sawhney, (1994), "Modeling Goes to Hollywood: Predicting Individual Differences in Movie Enjoyment", Management Science, Vol. 40, No. 9, September 1994, pp. 1151-1173
26.	Morris A. Cohen, Jehoshua Eliashberg, Teck H. Ho, (1994), New Product Design Strategy Analysis: A Modeling Framework, In Sriram Dasu and Charles Eastman (Editors) Design Management, Norwell, MAKluwer Academic Publishers, Kluwer Academic Publishers, 1994, pp. 45-59
27.	Jehoshua Eliashberg, Ajay Manrai, (1992), "Optimal Positioning of New Product Concepts: Some Analytical Implications and Empirical Results", European Journal of Operational Research, Vol. 63, No. 3, December 24, 1992, pp. 376-397
28.	Rabikar Chatterjee, Jehoshua Eliashberg, (1990), "The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach", Management Science, Vol. 36, No 9, September 1990, pp. 1057-1079
29.	Hubert Gatignon, Jehoshua Eliashberg, Thomas S. Robertson, (1989), "Modeling Multinational Diffusion Patterns: An Efficient Methodology", Marketing Science, Vol. 8, No. 3, Summer 1989, pp. 231-247
30.	Rabikar Chatterjee, Jehoshua Eliashberg, Hubert Gatignon, Leonard Lodish, (1988), "A Practical Bayesian Approach to Selection of Optimal Market Testing Strategies", Journal of Marketing Research, Vol. 25, November 1988, pp. 363-375
31.	Jehoshua Eliashberg, Thomas S. Robertson, (1988), "New Product Preannouncing Behavior: A Market Signaling Study", Journal of Marketing Research, Vol 25, August 1988, pp 282-292
*Back*
Knowledge@Wharton
Bing Gives Microsoft a Boost, but Can It Compete with Google? (08/05/2009)
In a Recessionary Summer, Hollywood's Fondness for the Familiar Only Grows (08/05/2009)
How Casinos Can Find and Target Their Favorite Customers: The Biggest Losers (05/13/2009)
3D Movies: Adding Depth or Falling Flat? (10/01/2008)
New Products (Like the iPhone): Announce Early or Go for the Surprise Rollout? (06/13/2007)
Anime: Japan's 'Gross National Cool' (11/29/2006)
Blu-ray vs. HD-DVD: Knocking Each Other Out? (11/15/2006)
If You Were in Charge, How Would You Market These Products? (05/31/2006)
The Home-video Market: Who Rents, Who Buys and Why (02/08/2006)
Comcast vs. Disney: Facts and Fantasia (03/10/2004)

Jehoshua Eliashberg
700 Jon M. Huntsman Hall
3730 Walnut Street University of Pennsylvania
Philadelphia , PA 19104
Phone: (215) 898-5246
Fax: (215) 898-2534
eliashberg@wharton.upenn.edu

Wharton Page

Research Interests: Marketing research; marketing/operations/R&D interface; pricing; new product forecasting and planning models; marketing issues related to the entertainment and pharmaceutical industries.

Current Projects:
Supply chain issues in the entertainment industry. New product forecasting and portfolio strategies in the pharmaceutical industry. Customer relationship management.

Last Modified September 18, 2009