Marketing Department

Quick Links

» CV
» Current Research
» Publications
» In The News
» Awards
» Knowledge@Wharton

George Day
Geoffrey T. Boisi Professor, Professor of Marketing; Co-Director of the Mack Center for Technological Innovation

George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing and co-Director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania. He previously taught at Stanford University, IMD (International Management Development Institute) in Lausanne, Switzerland, and the University of Toronto, and has held visiting appointments at MIT, the Harvard Business School and the London Business School. Prior to joining the Wharton School, he was Executive Director of the Marketing Science Institute, an industry-supported research consortium.

He has been a consultant to numerous corporations such as AT&T, Eastman Kodak, General Electric, IBM, U.S. West, Metropolitan Life, Marriott, Whirlpool Corporation, Molson Companies, Unilever, E.I. DuPont de Nemours, W.L.Gore and Associates, Boeing, LG Corp. and Medtronic. He is director of the American Marketing Association, TL Contact Inc., and the Biosciences Research and Education Foundation. His primary areas of activity are marketing, the management of emerging technologies, organic growth strategies, organizational change and competitive strategies in global markets.

Dr. Day obtained his doctorate from Columbia University in 1968. He presently serves on five editorial boards and has authored fifteen books in the areas of marketing and strategic management. His most recent books are Peripheral Vision: Detecting the Weak Signals that Can Make or Break Your Company (with Paul Schoemaker) published in 2006, Wharton on Dynamic Competitive Strategy (with David Reibstein) published in 1997, Wharton on Managing Emerging Technologies (with Paul Schoemaker) published in 2000, and The Market Driven Organization, published in 1999. He is the co-editor (with David Montgomery) of the 1999 special issue of the Journal of Marketing. He has also published in the Harvard Business Review, California Management Review, Strategic Management Journal, Planning Review, Journal of Consumer Research, Journal of Marketing Research, Sloan Management Review, and Strategy & Leadership.

Dr. Day has received numerous awards, including two Alpha Kappa Psi Foundation Awards, two Harold H. Maynard Awards for the best articles published in the Journal of Marketing and in 2003 he received the Sheth Foundation Journal of Marketing Award for articles making long-run contributions to the field of marketing. In 1994, he received the Charles Coolidge Parlin Award, which each year honors an outstanding leader in the field of marketing, and in 1996 he received the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He was selected as the outstanding marketing educator for 1999 by the Academy of Marketing Science; in 2001 he received the Mahajan Award for career contributions to marketing strategy by the American Marketing Association, and in 2003 he received the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator award. INFORMS determined that two of his articles were among the top 25 most influential articles in marketing science in the past 25 years.

He has directed and participated in senior management programs in the United States, Canada, Europe, Japan, Singapore, South Africa, India, Latin America, Mexico, Australia and New Zealand.

May 2007

Current Research Papers

George S. Day, Christophe Van den Bulte, (2006), "Diagnosing the Customer Relating Capability", Journal of Marketing

Adam J. Fein, George S. Day, (2006), "Shakeouts in Digital Markets", California Management Review

Katrina J. Hubbard, George S. Day, (2006), "Customer Relationships Go Digital", Sloan Management Review

Katrina Hubbard, Elaine Zannuto, George S. Day, (2006), "Propensity to Answer Surveys on the Internet", Journal of Marketing Research

George S. Day, Christophe Van den Bulte, (2006), "Winning the Competition for Customer Relationships", Sloan Management Review

View More

Publications

Paul Schoemaker, George S. Day, (2004), "Driving Through the Fog: Managing at the Edge", Peripheral Vision: Sensing and Acting on Weak Signals, Long Range Planning

George S. Day, (2004), "Peripheral Vision: Sensing and Acting on Weak Signals", Long Range Planning

George S. Day, David Reibstein, (2004), "Managing Brands in Global Markets", The Alliance on Globalizing: Drivers, Consequences and Implications

George S. Day, (2004), "Putting PIMS Into Perspective: Enduring Contributions to Strategy Questions", PIMS in Retrospect and Prospect

George S. Day, (2004), "Capitalizing on the Internet Opportunity", Journal of Business and Industrial Marketing

View More

In The News

Managing Brands in Global Markets: One Size Doesn't Fit All, Knowledge@Wharton, 06/01/2005

The H-P Compaq Merger Two Years Out: Still Waiting for the Upside, Knowledge@Wharton, 10/20/2004

Getting Close to the Customer: Quantitative vs. Qualitative Approaches, Knowledge@Wharton, 05/05/2004

Biosciences: High Risk, High Reward, and the Potential for "Real Chaos", Knowledge@Wharton, 10/22/2003

Which Customers Are Worth Keeping and Which Ones Aren't? Managerial Uses of CLV, Knowledge@Wharton, 07/30/2003

View More

Awards

Frances Winspear Distinguished Scholar, University of Victoria, Canada, 1996

JM/Sheth Foundation Award, 2004

Fellow of the American Marketing Association Doctoral Consortium, 1978

AMA/McGraw-Hill Irwin Distinguished Marketing Educator, 2004

Erskine Fellow, University of Canterbury, Christchurch, New Zealand, 2002

View More

Executive Education

Program Faculty, Competitive Marketing Strategy

Program Faculty, Essentials of Marketing

Program Faculty, Pricing Strategies: Measuring, Capturing and Retaining Value

Program Faculty, Advanced Management Process

Emerging Technologies Management Research Program

In May 1994, the Emerging Technologies Management Research Program was established by the Wharton School to identify and explore the best ways for companies to compete, survive and succeed in industries that are being created or transformed by emerging technologies. The ET Program designs and sponsors workshops and conferences, a colloquium for academic researchers, joint initiatives with other research centers and institutions, and a speaker series. It also sponsors a learning network for company decision-makers, to enable the sharing of best practice and experience in the management of emerging technologies.

George Day and Paul Schoemakers' book, Wharton on Managing Emerging Technologies is described as one of the first broad, research-based views of this new competitive terrain. It draws together the perspectives of 26 experts in strategy, marketing, public policy, management, alliances and organizational design. The research began in 1994, before the rapid rise of e-business, when a group of Wharton faculty founded the Wharton Emerging Technologies Management Research Program. The book is available from amazon.com.

Teaching Marketing Strategy

A site for teachers to share course designs and materials for the basic Marketing Strategy course has been created by Dr. Day. This website is designed to help instructors tap into a much broader base of experience and content than they could access through their own informal networks. It contains: A course design and a suggested syllabus, based on George S. Day's book, The Market Driven Organization (available from amazon.com); Lecture outlines, PowerPoint slides and suggestions for videotapes; Suggested group projects and exercises to aid the learning process and keep the course abreast of the latest developments in e-Business; A message board that will serve as a forum for faculty to exchange teaching tips and materials; and links to related websites.

Knowledge@Wharton

Eyes Wide Open: Embracing Uncertainty through Scenario Planning (07/22/2009)

A World Transformed: What Are the Top 30 Innovations of the Last 30 Years? (02/18/2009)

Finding Money for Innovation: Develop Those People Skills (01/07/2009)

Why an Economic Crisis Could Be the Right Time for Companies to Engage in 'Disruptive Innovation' (11/12/2008)

Philips Lighting CEO Rudy Provoost: Innovation Means Putting Consumers' Needs First (02/20/2008)

Chief Receptionist Officer? Title Inflation Hits the C-Suite (05/30/2007)

Sustaining Corporate Growth Requires 'Big I' and 'small i' Innovation (02/21/2007)

Vigilant vs. Operational Leaders: Changes at Ford, the Coke-Pepsi Fiasco, and Other Management Moments (09/20/2006)

Logistics Make the World Go Round, at Least in the Global Marketplace (06/22/2006)

Aligning the Organization with the Market: Focusing on 'The Customer's Total Experience' (05/31/2006)

George Day
700 Jon M. Huntsman Hall
3730 Walnut Street, University of Pennsylvania
Philadelphia , PA 19104
Phone: (215) 898-8245
Fax: (215) 573-2129
dayg@wharton.upenn.edu

Wharton Page

Research Interests: Competitive strategies in global markets; new product development and management; market structure and competitive analysis; strategic planning processes and methods; organizational capabilities, marketing management.

Current Projects:
Competitive strategies in emerging markets, including how firms survive shake-outs. How innovative organizations choose their growth directions. Building market-driven organizations. Competing for Customer Relationships.

Last Modified September 18, 2009