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Eric Bradlow
The K.P. Chao Professor, Professor of Marketing, Statistics, and Education, Editor-in-Chief Marketing Science, Co-Director - Wharton Interactive Media Initiative, Vice Dean and Director, Wharton Doctoral Programs

Professor Eric T. Bradlow is the K.P. Chao Professor, Editor-in-Chief of Marketing Science, Vice-Dean and Director of Wharton Doctoral Programs, and Co-Director of the Wharton Interactive Media Initiative. An applied statistician, Professor Bradlow uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems.

Eric was recently named a fellow of the American Statistical Association, American Educational Research Association, is past chair of the American Statistical Association Section on Statistics in Marketing, is a statistical fellow of Bell Labs, and was named DuPont Corporation's best young researcher while working there in 1992.

A prolific scholar, Professor Bradlow's research has been published in top-tier academic journals such as the Journal of the American Statistical Association, Psychometrika, Statistica Sinica, Chance, Marketing Science, Management Science, and Journal of Marketing Research. He also serves as Associate Editor for the Journal of Computational and Graphical Statistics, the Journal of Educational and Behavioral Statistics, Marketing Science and Psychometrika and is on the Editorial Boards of Marketing Letters, Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and the Quarterly Journal of Electronic Commerce.

Professor Bradlow has won numerous teaching awards at Wharton, including the MBA Core Curriculum teaching award, the Miller-Sherrerd MBA Core Teaching award and the Excellence in Teaching Award. His teaching interests include courses in Statistics, Marketing Research, Marketing Management and PHD Data Analysis, as well as Essentials of Marketing for Wharton's Executive MBA program.

Professor Bradlow earned his PhD and Master's degrees in Mathematical Statistics from Harvard University and his BS in Economics from the University of Pennsylvania.

Current Research Papers

Lee, T.Y., Eric Bradlow, (2009), "Automatic Construction of Conjoint Attributes and Levels from Online Customer Reviews"

Kaufman-Scarborough, C., Morrin, M., Petro, G., Eric Bradlow, (2009), "Improving the Crystal Ball: Consumer Consensus and Retail Prediction Markets"

Publications

David Schweidel, Peter Fader, Eric Bradlow, (2009), "Modeling Retention Within and Across Cohorts in Contractual Relationships", Journal of Marketing

Min Ding, Young-Hoon Park, Eric Bradlow, (2009), "Barter Markets", Management Science

Werner, R.M., Eric Bradlow, Asch, D. A., (2009), "Are Quality Indicators Mediators of Quality or Markers of Quality"

Schweidel, D.S., Fader, P.S, Eric Bradlow, (2009), "A Bivariate Timing Model of Customer Aquisition and Retention", Marketing Science

Musalem, A., Eric Bradlow, Raju, J., (2008), "Bayesian Estimation of Random-Coefficients Choice Models using Aggregate Data", Journal of Applied Econometrics, To appear

In The News

A Statistical Look at Roger Clemens Career, New York Times, 02/10/2008

Awards

Finalist, H. Paul Root Award, Best Paper in Journal of Marketing, 2009

Fellow of the American Education Research Association, 2009

Inaugural Fellow of the University of Pennsylvania, 2009

Finalist, John D.C. Little Best Paper Award, 2008

Wharton East WEMBA Teaching Award, 2008

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Executive Education

Philip Morris, Philadelphia

Essentials of Marketing, Philadelphia

Knowledge@Wharton

Bing Gives Microsoft a Boost, but Can It Compete with Google? (08/05/2009)

Technological Evolution Stirs a Publishing Revolution (08/05/2009)

In a Recessionary Summer, Hollywood's Fondness for the Familiar Only Grows (08/05/2009)

Marketing for Financial Advisors: Harness Data, Drill Deep into a Niche -- and Thrive (07/22/2009)

Leaving 'Friendprints': How Online Social Networks Are Redefining Privacy and Personal Security (06/10/2009)

Advertising Yourself: Building a Personal Brand through Social Networks (04/15/2009)

Time for a Data Diet? Deciding What Customer Information to Keep -- and What to Toss (03/18/2009)

Urgent Deadline for Newspapers: Find a New Business Plan before You Vanish (01/07/2009)

The Financial Crisis Reaches a New Arena: Professional Sports (12/10/2008)

Tuning in a Post-merger Strategy: Sirius XM Must Cut Costs and Build Its Case (09/03/2008)

Eric Bradlow
700 Jon M. Huntsman Hall
3730 Walnut Street University of Pennsylvania
Philadelphia , PA 19104
Phone: (215) 898-8255
Fax: (215) 898-2534
ebradlow@wharton.upenn.edu

Wharton Page

Research Interests: Bayesian computation; latent variable models; psychometrics; marketing research methods; missing data problems.

Current Projects:
Choice modeling with aggregate data; in-store path data; approximate Bayesian inference; latent variable models for integrated data; event analysis for large data sets; statistical modeling of Medical outcomes.

Last Modified September 18, 2009