761 Jon M. Huntsman Hall
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA19104
Phone: (215) 898-8255
Fax: (215) 898-2534
ebradlow@wharton.upenn.edu
Personal Website
Choice modeling with aggregate data; in-store path data; approximate Bayesian inference; latent variable models for integrated data; event analysis for large data sets; statistical modeling of Medical outcomes.
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Eric Bradlow Professor Eric T. Bradlow is the K.P. Chao Professor, Professor of Marketing, Statistics and Education, Vice-Dean and Director of Wharton Doctoral Programs, and Co-Director of the Wharton Customer Analytics Initiative. An applied statistician, Professor Bradlow uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems. Eric was recently named a fellow of the American Statistical Association, American Educational Research Association, is past chair of the American Statistical Association Section on Statistics in Marketing, is a statistical fellow of Bell Labs, and was named DuPont Corporation's best young researcher while working there in 1992. A prolific scholar, Professor Bradlow's research has been published in top-tier academic journals such as the Journal of the American Statistical Association, Psychometrika, Statistica Sinica, Chance, Marketing Science, Management Science, and Journal of Marketing Research. He also serves as Associate Editor for the Journal of Computational and Graphical Statistics, the Journal of Educational and Behavioral Statistics, Marketing Science and Psychometrika and is on the Editorial Boards of Marketing Letters, Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and the Quarterly Journal of Electronic Commerce. Professor Bradlow has won numerous teaching awards at Wharton, including the MBA Core Curriculum teaching award, the Miller-Sherrerd MBA Core Teaching award and the Excellence in Teaching Award. His teaching interests include courses in Statistics, Marketing Research, Marketing Management and PHD Data Analysis, as well as Essentials of Marketing for Wharton's Executive MBA program. Professor Bradlow earned his PhD and Master's degrees in Mathematical Statistics from Harvard University and his BS in Economics from the University of Pennsylvania.
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| Current Research Papers | ||
| Kaufman-Scarborough, C., Morrin, M., Petro, G., Eric Bradlow (2009), Improving the Crystal Ball: Consumer Consensus and Retail Prediction Markets | ||
| Lee, T.Y., Eric Bradlow (2009), Automatic Construction of Conjoint Attributes and Levels from Online Customer Reviews | ||
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| Publications | ||
| David Schweidel, Peter Fader, Eric Bradlow (2009), Modeling Retention Within and Across Cohorts in Contractual Relationships, Journal of Marketing | ||
| Schweidel, D.S., Fader, P.S, Eric Bradlow (2009), A Bivariate Timing Model of Customer Aquisition and Retention, Marketing Science | ||
| Werner, R.M., Eric Bradlow, Asch, D. A. (2009), Are Quality Indicators Mediators of Quality or Markers of Quality | ||
| Min Ding, Young-Hoon Park, Eric Bradlow (2009), Barter Markets, Management Science | ||
| Musalem, A., Eric Bradlow, Raju, J. (2008), Bayesian Estimation of Random-Coefficients Choice Models using Aggregate Data, Journal of Applied Econometrics, To appear | ||
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| In The News | ||
| A Statistical Look at Roger Clemens Career, New York Times, 02/10/2008 | ||
| Tag Team: Tracking the Patterns of Supermarket Shoppers, Knowledge@Wharton, 06/01/2005 | ||
| 2002: The Year of the Apology, Knowledge@Wharton, 12/04/2002 | ||
| Can Amazon Survive?, Knowledge@Wharton, 08/30/2000 | ||
| Three Marketing Lessons from the Love Bug, Knowledge@Wharton, 05/24/2000 | ||
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| Awards | ||
| Inaugural Fellow of the University of Pennsylvania, 2009 | ||
| Fellow of the American Education Research Association, 2009 | ||
| Finalist, H. Paul Root Award, Best Paper in Journal of Marketing, 2009 | ||
| Wharton East WEMBA Teaching Award, 2008 | ||
| Finalist, John D.C. Little Best Paper Award, 2008 | ||
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| Executive Education | ||
| Essentials of Marketing, Philadelphia | ||
| Philip Morris, Philadelphia | ||
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Knowledge@Wharton  |
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| The Customer Lifetime Value Equation: Will It Pay Off for Tech Companies? (12/07/2011) | ||
| Is Going to College Worth the Investment? (10/26/2011) | ||
| Social Media in the C-Suite: Listening, Learning and Creating a Strategy from the Top Down (10/12/2011) | ||
| Can Anyone Create a Hacker-proof Cyberspace? (07/06/2011) | ||
| Research Round Up: Overconfident CEOs, How to Boost In-store Sales and the Role of Nerves in Negotiation (06/08/2011) | ||
| Risky Business Becomes Riskier: A New Playbook for How Artists Are Compensated (02/16/2011) | ||
| From Soccer to the Super Bowl: Measuring How and Where Fans 'Consume' Sports (02/02/2011) | ||
| Surrounded by Rivals, Can Research in Motion -- and the BlackBerry -- Prove That It's Hip to be Square? (12/08/2010) | ||
| Tablet Wars: Can Rivals Unseat the iPad? (11/10/2010) | ||
| Tackling the Concussion Issue: Can the NFL Protect Both Its Players and Its Product? (11/10/2010) |
