Faculty in the News

Hidden triggers prompt voters' choices, USA Today, 01/20/2012, Jonah Berger

Polling Location May Influence Vote, Study Finds, ABC News, 01/19/2012, Jonah Berger

Are We Happy Yet? Depends on How We Define It, Wall Street Journal, 12/14/2011, Cassie Mogilner

Trading on Happiness, The Times of India, 12/11/2011, Cassie Mogilner

Why we give to charity, Boston Globe, 12/04/2011, Deborah Small

Decision Quicksand, Wall Street Journal, 11/30/2011, Jonah Berger

Five Tips for Driving Word-of-Mouth -- No Matter What Your Product Is, Ad Age, 11/28/2011, Jonah Berger

Thinking vs. Feeling: The Psychology of Advertising, The Atlantic, 10/27/2011, Patti Williams

The Drive to Be Different, Wired, 10/14/2011, Jonah Berger

Silicon Valley moves into Madison Avenue | Marketplace From American Public Media, Marketplace Public Radio, 10/03/2011, Patti Williams

If You Want to Win, Tell Your Team It's Losing (A Little), Harvard Business Review, 10/01/2011, Jonah Berger

No Room for Promises in Advertising, Business Week, 08/27/2011, Jonah Berger

The Physiology of (Over-)Sharing, The Atlantic, 08/05/2011, Jonah Berger

Why You Just Shared That Baby Video, Wall Street Journal, 07/23/2011, Jonah Berger

If Money Doesn't Make You Happy, Consider Time, Forbes India, 07/11/2011, Cassie Mogilner

Say hello to hi panda., China Daily, 07/08/2011, Keith Niedermeier

What makes a memorable ad? Location, Location, Location., Ad Age, 06/30/2011, Keith Niedermeier

New Study Shows How To Rack Up Retweets:, Fast Company, 06/29/2011, Jonah Berger

Bet on the Losing Team, Scientific American, 06/28/2011, Jonah Berger

Decision Quicksand, The Guardian, 05/21/2011, Jonah Berger

Love Your Weekends Again, ABC News, 05/09/2011, Cassie Mogilner

Under the Influence: How the Group Changes What We Think, Wall Street Journal, 05/03/2011, Jonah Berger

Testimony Before U.S. House Committee on Climate Change, Climate Depot, 03/31/2011, J. Scott Armstrong

Market Segmentation: Connecting Data to Decisions with Customer Analytics, Knowledge@Wharton, 03/31/2011, David Reibstein

Circles and Swooshes: What's Behind the Trend Toward Kinder, Gentler Logos, Time, 03/14/2011, Patti Williams

Why Are Easy Decisions So Hard?, Wired Magazine, 03/02/2011, Jonah Berger

The Formula for a Most-Emailed Story, NPR, 02/25/2011, Jonah Berger

Better to be reviled than ignored, The Economist, 02/24/2011, Jonah Berger

The End Of Trends: If It's Hot, It's Over, NPR, 02/09/2011, Jonah Berger

'Captcha' squiggles give way to ad pitches on security tests, USA Today, 02/08/2011, Keith Niedermeier

Will Fewer Choices Reap Higher Profits for the Girl Scouts, Knowlege@Wharton Today, 02/03/2011, Patti Williams

Critics Support U.S. With Their Wallets., Wall Street Journal, 02/02/2011, Keisha M. Cutright

Logo Overhaul: Will Customers Still Answer the Siren Call of Starbucks?, Knowledge@Wharton, 02/02/2011, Patti Williams

Can Walmart Make us Thinner, Knowledge@Wharton Today, 01/24/2011, Patti Williams

The Tyranny of Choice, BBC, 01/11/2011, Jonah Berger

The Religion of Brand Names, Wall Street Journal, 12/11/2010, Keisha M. Cutright

The Key to Fulfillment, Oprah.com, 12/01/2010, Jonah Berger

"Let's Deal in Science and Facts", Wall Street Journal, 11/19/2010, J. Scott Armstrong

Can Negative Publicity Help?, New York Times, 10/30/2010, Jonah Berger

Why We Strive for Money Over Time--and Why It's a Mistake, TIME Magazine, 10/11/2010, Cassie Mogilner

Thinking about Time or Money Impacts How We Spend Our Days, Scientific American, 10/09/2010, Cassie Mogilner

Talya's input - rare and appreciated in London's Mobile Healthcare Industry Summit, 3G Doctor blog, 09/29/2010, Talya Miron-Shatz

Buying Time: The Pursuit of Happiness, The Huffington Post, 09/15/2010, Cassie Mogilner

Strawberry Shortcake's Trendy New Look, NPR Marketplace, 09/02/2010, Cassie Mogilner

The Pursuit of Happiness: Buying Time, Association for Psychological Science, 08/25/2010, Cassie Mogilner

Applying Academic Formulae to Scripts, NPR, 08/17/2010, Jehoshua Eliashberg

Why Elite Shoppers Eschew Logos, New York Times, 07/26/2010, Jonah Berger

Seu consumidor quer tempo ou dinheiro?, Exame, 07/19/2010, Cassie Mogilner

Brands and Stores Want Haul Videos, Marketplace, National Public Radio, 07/13/2010, Jonah Berger

How do people follow the World Cup? ESPN is interested, LA Times, 07/02/2010, Elea McDonnell Feit

Forecasting Problems for Global Warming Alarmists, Environment & Climate News, 07/01/2010, J. Scott Armstrong

Inconspicuous Consumption: Subtle Signals of Style, Psychology Today, 06/01/2010, Jonah Berger

A profile on the Princeton Alumni Weekly, Princeton University, 05/28/2010, Talya Miron-Shatz

Interview of the author about Persuasive Advertising, Fox News, 05/25/2010, J. Scott Armstrong

Wharton's Jerry Wind Predicts the Future of Advertising, IESE Insight, 05/19/2010, Jerry (Yoram) Wind

5 Reasons Your Fast-Car Is More Social Than Your Fast-Food, Fast Company, 05/10/2010, Jonah Berger

Applause, Please, for Early Adopters, New York Times, 05/09/2010, Jonah Berger

Americans are seeing fewer and fewer foreign films, The Philadelphia Inquirer, 05/09/2010, Jehoshua Eliashberg

The market is bleeding, so I'm selling!, Marketplace, National Public Radio, 05/01/2010, Jonah Berger

Josh discusses his research, FastForward, 04/21/2010, Jehoshua Eliashberg

Adherance to FDA warning regarding cough and cold medication for children under 2 suggests it's sometimes safer to have inexperienced parents, Decision News, 04/12/2010, Talya Miron-Shatz

Future of Advertising Project, VMarketing China Magazine, 04/01/2010, Jerry (Yoram) Wind

Rodar ‘Avatar’ Fue Una Decisión Muy Arriesgada, El Mundo, 03/07/2010, Jehoshua Eliashberg

Brands on the Brink: Marketing in a Down Economy, Knowlege@Wharton, 02/13/2010, Patti Williams

Will You Be E-Mailing This Column? It’s Awesome, New York Times, 02/09/2010, Jonah Berger

Something for the Weekend, Financial Times, 02/05/2010, Cassie Mogilner

Paid vs. Free Content, Publishing Pains, Apple Tablets and All That..., Knowledge@Wharton, 02/03/2010, Peter Fader

The Feel-Good Economy, The Globe and Mail, 01/28/2010, Jonah Berger

Scott Armstrong discusses the effectiveness of forecasting principles, BBC World Service, 01/20/2010, J. Scott Armstrong

Crunching the Numbers, New York Times, 01/20/2010, Jehoshua Eliashberg

Crunching the Numbers, Part 2, New York Times, 01/20/2010, Jehoshua Eliashberg

Haiti response is boon and challenge for nonprofits, The Record, 01/18/2010, Deborah Small

Time Management, NPR Radio, WHYY - Radio Times, 01/15/2010, Gal Zauberman

New Year, New Look for Google for Advertisers, Google Agency Ad Solutions Blog, 01/13/2010, Jerry (Yoram) Wind

Where Did the Time Go? Do Not Ask the Brain, New York Times, 01/04/2010, Gal Zauberman

Top Business Trends of 2010, Wharton@Work, 01/01/2010, Patti Williams

Examining the shifting trends in baby names, Philadelphia Inquirer, 12/30/2009, Jonah Berger

Carpe Diem? Maybe Tomorrow, New York Times, 12/28/2009, Gal Zauberman

What Is It About "It" Gifts?, NPR - Talk of the Nation, 12/24/2009, Jonah Berger

For 'Avatar,' An Unprecedented Marketing Push, NPR, 12/17/2009, Patti Williams

How Do Popular Holiday Gifts Become Popular?, Washington Post, 12/13/2009, Jonah Berger

Paper checks... Remember those?, NPR - Marketplace, 12/02/2009, Jonah Berger

Listing of The Network Challenge: Strategy, Profit, and Risk in an Interlinked World, KYW News Radio 1060, 11/01/2009, Jerry (Yoram) Wind

World Series a marketing windfall for Philadelphia, Philly.Com, 10/27/2009, Jerry (Yoram) Wind

Do Ads with High Schock Value Work?, Marketplace, 10/14/2009, Patti Williams

Looking at Life as One Big Subscription, New York TImes, 10/11/2009, Peter Fader

What's the future of advertising?, InternetNews.com, 10/02/2009, Jerry (Yoram) Wind

Available All the Time: Etiquette for the Social Networking Age, Knowledge@Wharton, 09/30/2009, Patti Williams

Will the Future of Advertising Be a Blend of Old and New Media?, Knowledge@Wharton, 09/30/2009, Jerry (Yoram) Wind

YouTube's FastForward Biz Site Off to Slow Start, ReadWriteWeb Blog, 09/23/2009, Jerry (Yoram) Wind

Fast.Forward. Connecting marketers with innovative ideas (and other marketers), YouTube Biz Blog, 09/23/2009, Jerry (Yoram) Wind

The Urge to Buy Turns on Ethics, Philadelphia Inquirer, 09/19/2009, Patti Williams

The iPhone in China: Will Apple Connect with the World's Biggest Mobile Market?, Knowledge@Wharton, 09/16/2009, Jehoshua Eliashberg

The Disney/Marvel Marriage: Will They Live Happily Ever After?, Knowledge@Wharton, 09/16/2009, Jehoshua Eliashberg

Technological Evolution Stirs a Publishing Revolution, Knoweldge@Wharton, 09/09/2009, Patti Williams

The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top?, Knowledge@Wharton, 09/02/2009, Jehoshua Eliashberg

FCC's Cable TV Ruling: Will the Competitive Landscape Change?, Knowledge@Wharton, 09/02/2009, Peter Fader

Truth in Advertising, Penn Gazette, 09/01/2009, Jerry (Yoram) Wind

Worn Clothes Make the Man, Wall Street Journal, 08/20/2009, Patti Williams

Free For All? Profits Can Be Elusive Online, NPR, 08/19/2009, Peter Fader

Opposites that attract, Philadelphia Daily News, 08/18/2009, Deborah Small

I say spend. You say no. We're in love, New York Times, 08/15/2009, Deborah Small

A New Kind of Campaign: Changing the World's Perception of Doing Business with Israel, Knowledge@Wharton, 08/13/2009, Jerry (Yoram) Wind

With spending, opposites attract and repel, Yahoo! Finance, 08/12/2009, Deborah Small

Why We Love — and Love to Hate — Fads, Wall Street Journal, 08/10/2009, Jonah Berger

Bing Gives Microsoft a Boost, but Can It Compete with Google?, Knowledge@Wharton, 08/05/2009, Jehoshua Eliashberg

In a Recessionary Summer, Hollywood's Fondness for the Familiar Grows, Knowledge@Wharton, 08/05/2009, Jehoshua Eliashberg

Knowledge@Wharton Managing Technology Research Article View Article on Knowledge@Wharton Mobile Technological Evolution Stirs a Publishing Revolution, Knowledge@Wharton, 08/05/2009, Patti Williams

Microsoft and Yahoo Are Linked Up. Now What?, New York TImes, 07/29/2009, Peter Fader

Interview: Yoram (Jerry) Wind, Examiner.com, 07/26/2009, Jerry (Yoram) Wind

Marketing for Financial Advisors: Harness Data, Drill Deep into a Niche -- and Thrive, Knowledge@Wharton, 07/22/2009, Patti Williams

The Best of Times for Hollywood, Philadelphia Inquirer, 07/21/2009, Jehoshua Eliashberg

Hog Futures Down, Knowledge@Wharton, 07/20/2009, Patti Williams

Tips for Better Networking Skills, FOX Business News, 07/17/2009, Jerry (Yoram) Wind

Don't Blog or Tweet Anything With More Than Half a Million Hits, Wired Magazine, 07/15/2009, Jonah Berger

Harnessing Networks to Create Value and Identify New Opportunities, Knowledge@Wharton, 07/15/2009, Jerry (Yoram) Wind

How Decision Science can make you Floss, SDN, 07/14/2009, Talya Miron-Shatz

Berlin Bans Brakeless Bikes, Freakonomics Blog, 07/02/2009, Jonah Berger

Cultural Latency, Fast Company, 07/01/2009, Jonah Berger

The Network Challenge: Strategy, Profit, and Risk in an Interlinked World, Wharton Alumni Newsletter, 07/01/2009, Jerry (Yoram) Wind

'Mustaches for Kids': Charities Adopt Private Sector Models to Tap New Funds, Knowledge@Wharton, 06/24/2009, Deborah Small

Future of Advertising? Print, TV, Online Ads, AdvertisingAge, 06/01/2009, Jerry (Yoram) Wind

Warmer, Fuzzier: The Refreshed Logo, New York Times, 05/31/2009, Patti Williams

American Apparel suit means cheap ads, NPR - Marketplace, 05/18/2009, Jonah Berger

Quick Arriving Fads Quick to Flame Out, New York Times, 05/17/2009, Jonah Berger

Something for the Weekend, Financial Times, 05/15/2009, Jehoshua Eliashberg

How Casinos Can Find and Target Their Favorite Customers: The Biggest Losers, Knowledge@Wharton, 05/13/2009, Jehoshua Eliashberg

Does More or Less Make You Mean?, BBC Radio, 05/08/2009, Deborah Small

Heather Today, Gone Tomorrow, Scientific American, 05/04/2009, Jonah Berger

How Twitter Might Be More Popular and Less Cool, San Jose Mercury News, 04/24/2009, Jonah Berger

Marketing Lessons from the Lemonade Stand, Inc., 04/09/2009, Cassie Mogilner

Wondering What to Do? We Asked the Experts, Ad Age, 04/06/2009, Jerry (Yoram) Wind

Does Happiness Have a Price Tag?, CBS MoneyWatch.com, 04/01/2009, Cassie Mogilner

TV interview on financial security became AOL top pick, CTV, 03/24/2009, Talya Miron-Shatz

Why to Tie Marketing to Time, Not Money, The Wall Street Journal, 03/24/2009, Cassie Mogilner

Time for a Data Diet? Deciding What Customer Information to Keep -- and What to Toss, Knowledge@Wharton, 03/18/2009, Peter Fader

Time for a Data Diet? Deciding What Customer Information to Keep -- and What to Toss, Knowledge@Wharton, 03/18/2009, Peter Fader

Financial security, more than money alone, may be key to happiness, Wall St. Journal, 03/17/2009, Talya Miron-Shatz

Discussion on Global Polar Bear Population, BBC (Radio), 03/16/2009, J. Scott Armstrong

A Slight Deficit Can Actually Be an Edge, The New York Times, 03/16/2009, Jonah Berger

The Cookie Crumbles: By banning online sales, are the Girl Scouts failing our daughters?, Newsweek, 03/11/2009, Peter Fader

When Being Down At Halftime Is A Good Thing, Wall Street Journal, 03/06/2009, Jonah Berger

Las Vegas Touts Its Affordability, Wall Street Journal, 02/04/2009, Jonah Berger

ITunes: The Preferred Plastic, Philadelphia Inquirer, 02/04/2009, Patti Williams

An Interview with Wharton Professor Jerry Wind at MPlanet 2009, Marketing Shift Online Marketing Blog, 01/28/2009, Jerry (Yoram) Wind

Professors to Watch, Financial Times, 01/26/2009, Peter Fader

Marketing in a Downturn (video), Financial Times, 01/22/2009, Peter Fader

Frugalness Is The New Chic, National Public Radio, 01/21/2009, Jonah Berger

Urgent Deadline for Newspapers: Find a New Business Plan before You Vanish, Knowledge@Wharton, 01/07/2009, Peter Fader

Urgent Deadline for Newspapers: Find a New Business Plan before You Vanish, Knowledge@Wharton, 01/07/2009, Peter Fader

The Way the Brain Buys, The Economist, 12/18/2008, Cassie Mogilner

The Year's Superstar Flops, Forbes, 12/09/2008, Jehoshua Eliashberg

Psychology: Bias at the Ballot Box, Nature, 11/28/2008, Jonah Berger

When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgets, Knowledge@Wharton, 11/26/2008, Patti Williams

How to Turn a Herd on Wall Street, New York Times, 11/09/2008, Jonah Berger

Brain Research on Buying, Stanford Magazine, 11/04/2008, Jonah Berger

Opportunities -- and Obstacles -- for the B2B Market in Tough Economic Times, Knowledge@Wharton, 10/29/2008, Peter Fader

Warm Your Hands, Warm Your Outlook, National Geographic News, 10/24/2008, Jonah Berger

The Reliance-Spielberg Deal: Anil Ambani's Next Blockbuster?, India Knowledge@Wharton, 10/02/2008, Jehoshua Eliashberg

3D Movies: Adding Depth or Falling Flat?, Knowledge@Wharton, 10/01/2008, Jehoshua Eliashberg

Mindful Strategy, Los Angeles Times, 10/01/2008, Jerry (Yoram) Wind

Modifying political behavior by manipulating group identification, Huffington Post, 09/10/2008, Jonah Berger

IPhone in India: Has Apple Dialed the Wrong Number?, Knowledge@Wharton, 09/04/2008, Peter Fader

IPhone in India: Has Apple Dialed the Wrong Number?, Knowledge@Wharton, 09/04/2008, Peter Fader

Tuning in a Post-merger Strategy: Sirius XM Must Cut Costs and Build Its Case, Knowledge@Wharton, 09/03/2008, Peter Fader

Poll Position, Stanford Social Innovation Review, 09/01/2008, Jonah Berger

Subconscious Decisions: Voting in Churches and Buying Designer Labels, Scientific American, 08/28/2008, Jonah Berger

When Images Speak Louder Than Words, Huffington Post, 08/21/2008, Jonah Berger

War of the Words: Scrabulous Is off Facebook, but Did Hasbro Win the Game?, Knowledge@Wharton, 08/06/2008, Peter Fader

War of the Words: Scrabulous Is off Facebook, but Did Hasbro Win the Game?, Knowledge@Wharton, 08/06/2008, Peter Fader

Can't Decide? Look for the Label, New York Times, 07/28/2008, Cassie Mogilner

Categories Help Us Make Happier Choices, Science Daily, 07/17/2008, Cassie Mogilner

Surprising Insights from the Social Sciences, Boston Globe, 07/13/2008, Jonah Berger

Polling Places' Surprising Sway, Scientific American Mind, 07/01/2008, Jonah Berger

How Do You Vote? Depends on Where You Vote, ABC News, 06/24/2008, Jonah Berger

Too Racy for JC Penney, NPR - Marketplace, 06/24/2008, Jonah Berger

Your Polling Place Affects How You Vote, NPR - All Things Considered, 06/23/2008, Jonah Berger

Where You Vote Affects How You Vote, Nature, 06/23/2008, Jonah Berger

Voter Decision Affected by Polling Place, Study Finds, National Geographic, 06/23/2008, Jonah Berger

Contexts and Product Choice, National Public Radio (WNYC), 05/30/2008, Jonah Berger

'Dead-tree Medium' No Longer: For Many Marketers, Print Outperforms Digital, Knowledge@Wharton, 05/19/2008, Patti Williams

Subtly but Visibly Swayed by Context, New York Times, 05/12/2008, Jonah Berger

Indiana Jones and the inescapable ads, Chicago Tribune, 05/10/2008, Jehoshua Eliashberg

Grand Theft Auto Car-Jacks Pop Culture, Philadelphia Inquirer, 05/08/2008, Jehoshua Eliashberg

Herd on the Street, CNBC, 04/10/2008, Jonah Berger

Getting Engaged: Advertisers Search for Their Voices on YouTube, Knowledge@Wharton, 04/02/2008, Xavier Drèze

Pumas, Planets, and Pens: How Cues in the Environment Influence Consumer Choice, Knowledge@Wharton, 03/27/2008, Jonah Berger

Use your heart and head when giving, Financial Times, 03/15/2008, Deborah Small

Climate panel on the hot seat, The Washington Times, 03/14/2008, J. Scott Armstrong

Baseball,Steroids, and Business Ethics: How breaches of trust can change the game, Knowledge@Wharton, 02/20/2008, Deborah Small

A glimmer in Hong Kong's eye, Marketplace, NPR, 02/20/2008, Jerry (Yoram) Wind

Care to Know the Motivation Behind that Gift, Love?, The Washington Post, 02/11/2008, Cassie Mogilner

A Statistical Look at Roger Clemens Career, New York Times, 02/10/2008, Eric Bradlow

Online Marketing Is Redefining the Chief Marketing Officer's Job, Knowledge@Wharton, 02/06/2008, Peter Fader

If Online Marketing Is the Future, Why Are Some CMOs Stuck in the Past?, Knowledge@Wharton, 02/06/2008, Patti Williams

The Power of Impossible Thinking, Lady Advisor, 02/01/2008, Jerry (Yoram) Wind

World's most recession-proof economy? The Super Bowl, Espn.com, 01/28/2008, Patti Williams

Scrabulous and the New Social Operating System: How Facebook Gave Birth to an Industry, Knowledge@Wharton, 01/23/2008, Peter Fader

Digital Rights Management: Dead or Just Evolving?, Knowledge@Wharton, 01/23/2008, Peter Fader

Scrabulous and the New Social Operating System: How Facebook Gave Birth to an Industry, Knowledge@Wharton, 01/23/2008, Peter Fader

Digital Rights Management: Dead or Just Evolving?, Knowledge@Wharton, 01/23/2008, Peter Fader

Super Bowl Showstoppers: Despite the Economy, the Big Game Is Still on for Advertisers, Knowledge@Wharton, 01/23/2008, Patti Williams

If You Like It, It Must Be Uncool, US News & World Report, 01/09/2008, Jonah Berger

Variety Can Change Your Mind, Boston Globe, 01/04/2008, Jonah Berger

Las Vegas Fellows Master Class, Wharton@Work, 01/01/2008, Jerry (Yoram) Wind

Milking the Bible for Laughs, Los Angeles Times, 12/26/2007, Jehoshua Eliashberg

Social Marketing: How Companies Are Generating Value from Customer Input, Knowledge@Wharton, 12/13/2007, Jonah Berger

Chequebook Frugalista: Marketers are reframing ad messages, Financial Post, 12/12/2007, Jonah Berger

Marrying Marketing Science with the Front Lines: One Book Publisher's Winning Combination, Knowledge@Wharton, 12/12/2007, Peter Fader

Replacing old-Fashioned Infrastructures and the Power of Identity, Wharton Alumni Magazine, 12/01/2007, Jerry (Yoram) Wind

Getting a Read on Amazon's New Kindle, Knowledge@Wharton, 11/28/2007, Peter Fader

Getting a Read on Amazon's New Kindle, Knowledge@Wharton, 11/28/2007, Peter Fader

The Holiday Shopping Outlook: I Saw Mommy Dissing Santa Claus, Knowledge@Wharton, 11/14/2007, Patti Williams

What Does It Take to Compete in a Flat World?, Knowledge@Wharton, 10/31/2007, Jerry (Yoram) Wind

Timeless Object, New York Times - Consumed, 10/28/2007, Jonah Berger

Radiohead's Free-for-all: Performance Art or New Business Model?, Knowledge@Wharton, 10/17/2007, Peter Fader

Radiohead's Free-for-all: Performance Art or New Business Model?, Knowledge@Wharton, 10/17/2007, Peter Fader

Why Napster Was the Best Thing To Happen to the Music Industry (and They Killed It), EMTM Newsletter, 10/15/2007, Peter Fader

U. Penn professors use Facebook to stay in touch with students, The New York Times, 10/12/2007, Keith Niedermeier

In the Growing Market for Online Video, TV Networks Want a Piece of the Action, Knowledge@Wharton, 10/03/2007, Peter Fader

In the Growing Market for Online Video, TV Networks Want a Piece of the Action, Knowledge@Wharton, 10/03/2007, Patti Williams

Time to Get Trigger Happy, Fast Company, 10/01/2007, Jonah Berger

Can't Run, Can't Hide: New Rules of Engagement for Crisis Management, Knowledge@Wharton, 09/19/2007, Jerry (Yoram) Wind

Researchers on the hunt for cool, Vancouver Sun, 09/15/2007, Jonah Berger

From Cool to Passé: Identity Signaling and Product Domains, Knowledge@Wharton, 09/07/2007, Jonah Berger

From Cool to Passé: Identity Signaling and Product Domains, Knowledge@Wharton, 09/07/2007, Jonah Berger

From Cool to Passé: Identity Signaling and Product Domains, Knowledge@Wharton, 09/07/2007, Jonah Berger

When a Black Tee Shirt Is More than a Black Tee Shirt: Why Brands Aren't Losing Their Luster, Knowledge@Wharton, 09/04/2007, Jonah Berger

NEOS finds a new application in computational economics, Argonne National Laboratory News, 08/22/2007, Maria Ana Vitorino

Why Do Some People Shop Impulsively, Newsweek, 08/17/2007, Patti Williams

Guilt Won't Stop Impulsive Shoppers, Researchers Say, CBC, 08/09/2007, Patti Williams

Can College Professors Help Exhibitors Book Movies?, BoxOffice.com, 08/01/2007, Jehoshua Eliashberg

Emotion-Recognition Software Knows What Makes You Smile, Wired Magazine, 07/16/2007, Deborah Small

What makes us care, The Globe and Mail, 07/14/2007, Deborah Small

Dr. Peter S. Fader to Receive DMEF's 2007 Robert B. Clarke Outstanding Educator Award, DMA, 07/10/2007, Peter Fader

"55 of the Hottest, Smartest, Most Talked About College Professors" (See Newsworthy Professors), CollegeDegree.com, 07/07/2007, J. Scott Armstrong

To Increase Charitable Donations, Appeal to the Heart -- Not the Head, Knowledge@Wharton, 06/27/2007, Deborah Small

New Products (Like the iPhone): Announce Early or Go for the Surprise Rollout?, Knowledge@Wharton, 06/13/2007, Jehoshua Eliashberg

Beware the 'Walking Dead': Analyzing Customer Data from a Multi-Service Firm, Knowledge@Wharton, 06/13/2007, Peter Fader

Beware the 'Walking Dead': Analyzing Customer Data from a Multi-Service Firm, Knowledge@Wharton, 06/13/2007, Peter Fader

What Data Mining Can and Can't Do, CIO Insight, 06/13/2007, Peter Fader

The Link Between Ants, Actuaries, and Customers’ Actions, 1to1 magazine, 06/11/2007, Peter Fader

I Think, You Behave, Science, 06/01/2007, Jonah Berger

Media Moves: Will the New Online Advertising Models Click?, Knowledge@Wharton, 05/30/2007, Xavier Drèze

Media Moves: Will the New Online Advertising Models Click?, Knowledge@Wharton, 05/30/2007, Patti Williams

What You See Affects What You Get, Sloan Management Review, 05/01/2007, Jonah Berger

Dancing To The Beat of Their Own Drummer, Vancouver Sun, 04/26/2007, Jonah Berger

Love Those Loyalty Programs: But Who Reaps the Real Rewards?, Knowledge@Wharton, 04/04/2007, Xavier Drèze

At Google, the Search Is On for a New Approach to Old Media, Knowledge@Wharton, 03/07/2007, Patti Williams

Who's Coutning: Pictures, Statistics, and Genocide, ABC News, 03/04/2007, Deborah Small

Brand It Like Beckham: Can the Soccer Star Sustain the Hype?, Knowledge@Wharton, 01/24/2007, Patti Williams

In Praise of Third Place, by James Surowiecki, The New Yorker, The Financial Page, 12/12/2006, J. Scott Armstrong

Voting Booth Feng Shui, New York Times, 12/10/2006, Jonah Berger

The Traveling Salesman and the Grocery Shopper, RetailWire, 12/06/2006, Peter Fader

Can Computers Pick Better Movie Scripts?, Forbes, 12/04/2006, Jehoshua Eliashberg

Interview on the Mplanet 2006 Remote Broadcast, Marketing Matters Live, 11/30/2006, David Reibstein

Anime: Japan's 'Gross National Cool', Knowledge@Wharton, 11/29/2006, Jehoshua Eliashberg

'Revenge of the Nerds,' Part V: Can Computer Models Help Select Better Movie Scripts?, Knowledge@Wharton, 11/29/2006, Jehoshua Eliashberg

The 'Traveling Salesman' Goes Shopping: The Efficiency of Purchasing Patterns in the Grocery Store, Knowledge@Wharton, 11/29/2006, Peter Fader

The 'Traveling Salesman' Goes Shopping: The Efficiency of Purchasing Patterns in the Grocery Store, Knowledge@Wharton, 11/29/2006, Peter Fader

Blu-ray vs. HD-DVD: Knocking Each Other Out?, Knowledge@Wharton, 11/15/2006, Xavier Drèze

Blu-ray vs. HD-DVD: Knocking Each Other Out?, Knowledge@Wharton, 11/15/2006, Jehoshua Eliashberg

Product Placement in the Pews? Microtargeting Meets Megachurches, Knowledge@Wharton, 11/15/2006, Patti Williams

Funny Money, New York Times, 11/12/2006, Jehoshua Eliashberg

What's Next for Netflix?, Knowledge@Wharton, 11/01/2006, Xavier Drèze

What's Next for Netflix?, Knowledge@Wharton, 11/01/2006, Jehoshua Eliashberg

Will a New Theory Help Firms to Manage in a 'Flat' World?, Knowledge@Wharton, 10/25/2006, Jerry (Yoram) Wind

What's in a Name? More Than You Think. ..., Cinematical.com, 10/24/2006, Xavier Drèze

In Movie Sequel Titles, Names Are Best, New-York Times, 10/23/2006, Xavier Drèze

To Blog or Not to Blog: Report from the Front, Knowledge@Wharton, 10/18/2006, Xavier Drèze

To Blog or Not to Blog: Report from the Front, Knowledge@Wharton, 10/18/2006, Patti Williams

Burgers and Other Goods in the Blink of an Eye: How Effective Are Short Ads?, Knowledge@Wharton, 10/18/2006, Patti Williams

Keeping the customer, Economist.com, 09/20/2006, Xavier Drèze

The Most Effective Loyalty Programs, BizReport, 09/12/2006, Xavier Drèze

The Lowdown on Customer Loyalty Programs: Which Are the Most Effective and Why, Knowledge@Wharton, 09/06/2006, Xavier Drèze

Snyder Adds New Star to His Lineup: Cruise, The Washington Post, 08/29/2006, Jehoshua Eliashberg

A Big Star May Not a Profitable Movie Make, The New York Times, 08/28/2006, Jehoshua Eliashberg

For a Memorable Price, Trim the Syllables, New-York Times, 08/14/2006, Xavier Drèze

What Consumers - and Retailers - Should Know about Dynamic Pricing, Knowledge@Wharton, 07/27/2006, Stephen Hoch

Will the New Nike+iPod Sport Kit Hit the Ground Running, or Hit the Wall?, Knowledge@Wharton, 07/26/2006, Patti Williams

Single Question Could Lead to Drug Use, ABC News, 07/26/2006, Patti Williams

How to Make the Impossible Possible, The Star Online, 07/10/2006, Jerry (Yoram) Wind

Meet Hollywood's Latest Genius, Los Angeles Times, 07/02/2006, Jehoshua Eliashberg

Wal-Mart: Is There a Downside to Going Upscale?, Knowledge@Wharton, 06/14/2006, Xavier Drèze

"Conjoint-Based Product Design Optimization Under Competitors' Retaliatory Actions", Wharton, 06/08/2006, Paul Green

"Importance Weight Effects on Self-Explicated Preference Models: Some Empirical Findings", Wharton, 06/08/2006, Paul Green

"A Validation Study of Sawtooth Software's Adaptive Conjoint Analysis", Wharton, 06/08/2006, Paul Green

"HYACT: An Electronic Questionnaire System for Conjoint Analysis and Marketing Research", Wharton, 06/08/2006, Paul Green

"Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice", Wharton, 06/08/2006, Paul Green

"Conjoint Analysis: Methods and Applications", Wharton, 06/08/2006, Paul Green

"Applying Conjoint Analysis to Product Assortment and Pricing in Retailing Research", Wharton, 06/08/2006, Paul Green

If You Were in Charge, How Would You Market These Products?, Knowledge@Wharton, 05/31/2006, Jehoshua Eliashberg

Farewell, Peter Drucker: A Tribute to an Intellectual Giant, Knowledge@Wharton, 05/23/2006, Stephen Hoch

Marketing Ethics in a post-Terrorist Economy: What is the Right Pitch?, Knowledge@Wharton, 05/23/2006, Stephen Hoch

No Crystal Ball - or Historical Precedent - Can Help Predict Consumer Confidence, Knowledge@Wharton, 05/23/2006, Stephen Hoch

"A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising", Knowledge@Wharton, 05/23/2006, Leonard Lodish

Cherry Picking: The Weapon of Choice for Price-conscious Consumers, Knowledge@Wharton, 05/15/2006, Stephen Hoch

New York Times, 05/03/2006, Stephen Hoch

The Coffee Wars Heat Up: New Strategies to Jolt the Caffeine-Conscious Consumer, Knowledge@Wharton, 04/19/2006, Xavier Drèze

The Coffee Wars Heat Up: New Strategies to Jolt the Caffeine-Conscious Consumer, Knowledge@Wharton, 04/19/2006, Patti Williams

BusinessWeek, 04/17/2006, Stephen Hoch

The Philadelphia Inquirer, 04/17/2006, Stephen Hoch

Talking Chimps, Subservient Chickens And Others Blend Entertainment and Advertising, Knowledge@Wharton, 04/05/2006, Xavier Drèze

Talking Chimps, Subservient Chickens And Others Blend Entertainment and Advertising, Knowledge@Wharton, 04/05/2006, Patti Williams

Marketing strategies for the teen market, Economic Times, 03/29/2006, Keith Niedermeier

Rent or Buy that DVD?, Newsweek, 03/20/2006, Jehoshua Eliashberg

The Economic Times, 03/15/2006, Stephen Hoch

Wall Street Journal, 03/03/2006, Stephen Hoch

The Shopping Season Is Longer, but Is It Better?, Knowledge@Wharton, 03/01/2006, Stephen Hoch

Bring on Armani, Prada, and Other High-end Brands: Japanese Consumers Still Demand Quality, Knowledge@Wharton, 03/01/2006, Barbara E. Kahn

The Shopping Season Is Longer, but Is It Better?, Knowledge@Wharton, 03/01/2006, Patti Williams

Sirius Satellite Radio and Howard Stern Go Ear to Ear with XM, Knowledge@Wharton, 02/22/2006, Peter Fader

A Million Little Embellishments: Truth and Trust in Advertising and Publishing, Knowledge@Wharton, 02/22/2006, Barbara E. Kahn

The Home-video Market: Who Rents, Who Buys and Why, Knowledge@Wharton, 02/08/2006, Jehoshua Eliashberg

The 2006 Gadget Parade: A New Era of Convergence and Convenience, Knowledge@Wharton, 02/08/2006, Peter Fader

Can Wikipedia Survive Its Own Success?, Knowledge@Wharton, 01/25/2006, Peter Fader

Tastes Great, Less Filling, and Perfect with Cheese': Beer Tries to Brew up a New Image, Knowledge@Wharton, 01/25/2006, Stephen Hoch

Tastes Great, Less Filling, and Perfect with Cheese': Beer Tries to Brew up a New Image, Knowledge@Wharton, 01/25/2006, Barbara E. Kahn

Tastes Great, Less Filling, and Perfect with Cheese': Beer Tries to Brew up a New Image, Knowledge@Wharton, 01/25/2006, Patti Williams

San Francisco Chronicle, 01/06/2006, Stephen Hoch

The Wall Street Journal, 01/06/2006, Stephen Hoch

"Review of my several articles and books" - Search under Author for Armstrong, http://manyworlds.com, 01/02/2006, J. Scott Armstrong

Hey! Big Spender, Screen International, 12/16/2005, Jehoshua Eliashberg

Yahoo's Strategy: Stay Out of Microsoft's Crosshairs?, Knowledge@Wharton, 12/14/2005, Xavier Drèze

Plastics News, 12/12/2005, Stephen Hoch

The Wall Street Journal, 12/02/2005, Stephen Hoch

Farewell, Peter Drucker: A Tribute to an Intellectual Giant, Knowledge@Wharton, 11/30/2005, David Reibstein

Farewell, Peter Drucker: A Tribute to an Intellectual Giant, Knowledge@Wharton, 11/30/2005, Jerry (Yoram) Wind

EBay Calling Skype: Is It a Good Connection, Knowledge@Wharton, 11/21/2005, Xavier Drèze

EBay Calling Skype: Is It a Good Connection?, Knowledge@Wharton, 11/21/2005, Barbara E. Kahn

AOL: In Search of a New Strategy, Knowledge@Wharton, 11/02/2005, Peter Fader

Video of interview with CN8 Money Matters Today:, WMV file (31,421 KB), 11/01/2005, J. Scott Armstrong

Why is Microsoft Afraid of Google?, Knowledge@Wharton, 10/19/2005, Peter Fader

As Sony Gets a Tune-up, Samsung Zooms Ahead, Knowledge@Wharton, 10/19/2005, Peter Fader

Spreading Yourself Too Thin: The Atkins Diet and Other Fads, Knowledge@Wharton, 10/19/2005, Barbara E. Kahn

Why the Red Sox Brand Keeps Hitting Home Runs, Knowledge@Wharton, 10/19/2005, David Reibstein

The Upgraded Digital Divide: Are We Developing New Technologies Faster Than Consumers Can Use Them?, Knowledge@Wharton, 10/05/2005, Peter Fader

The Upgraded Digital Divide: Are We Developing New Technologies Faster than Consumers Can Use Them?, Knowledge@Wharton, 10/05/2005, Barbara E. Kahn

Brand Rehab: How Companies Can Restore a Tarnished Image, Knowledge@Wharton, 09/21/2005, Jehoshua Eliashberg

Sony's Next Act: Will It Play?, Knowledge@Wharton, 09/21/2005, Peter Fader

Brand Rehab: How Companies Can Restore a Tarnished Image, Knowledge@Wharton, 09/21/2005, Barbara E. Kahn

How Lenovo Is Leveraging the Brand from East to West, Knowledge@Wharton, 09/21/2005, Z. John Zhang

The Hype over Skype: Can It Go the Distance?, Knowledge@Wharton, 09/07/2005, Xavier Drèze

The Hype over Skype: Can It Go the Distance?, Knowledge@Wharton, 09/07/2005, Barbara E. Kahn

Entrepreneur Magazine, 09/05/2005, Peter Fader

Progressive Grocer, 09/01/2005, Peter Fader

"Flaws are found in validating medical studies: Many see need to overhaul standards for peer review", The Boston Globe, 08/15/2005, J. Scott Armstrong

Philadelphia Inquirer, 08/08/2005, Peter Fader

The Economic Times (India), 08/03/2005, Peter Fader

What Consumers - and Retailers - Should Know about Dynamic Pricing, Knowledge@Wharton, 07/27/2005, Z. John Zhang

Pioneer Press, 07/20/2005, Peter Fader

The New York Times, 07/10/2005, Peter Fader

When Will the Apparel Quota System Finally Go Out of Style?, Knowledge@Wharton, 06/29/2005, Stephen Hoch

Florida Red or Moody Blue: Study Looks at Appeal of Off-beat Product Names, Knowledge@Wharton, 06/29/2005, Barbara E. Kahn

Tune in Tomorrow for the Digital Living Room?, Knowledge@Wharton, 06/15/2005, Barbara E. Kahn

The Washington Post, 06/08/2005, Peter Fader

Tag Team: Tracking the Patterns of Supermarket Shoppers, Knowledge@Wharton, 06/01/2005, Eric Bradlow

Managing Brands in Global Markets: One Size Doesn't Fit All, Knowledge@Wharton, 06/01/2005, George Day

Tag Team: Tracking the Patterns of Supermarket Shoppers, Knowledge@Wharton, 06/01/2005, Peter Fader

Tag Team: Tracking the Patterns of Supermarket Shoppers, Knowledge@Wharton, 06/01/2005, Peter Fader

Managing Brands in Global Markets: One Size Doesn't Fit All, Knowledge@Wharton, 06/01/2005, David Reibstein

National Public Radio: Marketplace, 05/20/2005, Peter Fader

National Public Radio, 04/25/2005, Peter Fader

Attention Shoppers: Great Deals in Retail Mergers, Knowledge@Wharton, 03/30/2005, Xavier Drèze

Boy Meets Girl: Gillette and P&G Hook up Their Brands, Knowledge@Wharton, 03/30/2005, David Reibstein

Rules to Remember for Latin American Firms Seeking Toeholds in the U.S. Market, Knowledge@Wharton, 03/30/2005, Jerry (Yoram) Wind

Attention Shoppers: Great Deals in Retail Mergers, Knowledge@Wharton, 03/30/2005, Z. John Zhang

Million Dollar Booboo, Or Are the Oscars Still Golden?, Knowledge@Wharton, 03/23/2005, David Reibstein

The Seattle Times, 03/09/2005, Peter Fader

Food Fight: Obesity Raises Difficult Marketing Questions, Knowledge@Wharton, 03/09/2005, Barbara E. Kahn

Food Fight: Obesity Raises Difficult Marketing Questions, Knowledge@Wharton, 03/09/2005, Patti Williams

In eBay's Success May Lie Hints of Trouble Ahead, Knowledge@Wharton, 03/09/2005, Jerry (Yoram) Wind

"The $2.4 Million Question: What is the ROI for Super Bowl Ads?", Knowledge@Wharton, 02/23/2005, Leonard Lodish

The $2.4 Million Question: What is the ROI for Super Bowl Ads?, Knowledge@Wharton, 02/23/2005, David Reibstein

Future Shock Concept Gets a Personal Twist, New York Times, 02/22/2005, Gal Zauberman

Should Your Next CEO Be a Philosopher?, Knowledge@Wharton, 02/09/2005, Jerry (Yoram) Wind

O&M Brand Forum: Brands need to meet consumer expectations, says Xavier Dreze, Agencyfaqs.com, 02/02/2005, Xavier Drèze

India high on O&M Worldwide's radar screen, Indiantelevision.com, 02/01/2005, Xavier Drèze

Sears-Kmart Merger: Is It a Tough Sell?, Knowledge@Wharton, 01/14/2005, Stephen Hoch

Sears-Kmart Merger: Is It a Tough Sell?, Knowledge@Wharton, 01/14/2005, Barbara E. Kahn

Amazon's Multiple Personalities, Knowledge@Wharton, 01/14/2005, Jerry (Yoram) Wind

What's the Buzz About Buzz Marketing?, Knowledge@Wharton, 01/12/2005, Barbara E. Kahn

What's the Buzz About Buzz Marketing?, Knowledge@Wharton, 01/12/2005, Jerry (Yoram) Wind

When Art Meets Science: The Challenge of ROI Marketing, Knowledge@Wharton, 01/01/2005, David Reibstein

James Bond's BMW and Other Product Placements: New, Racier Ways to Advertise , Knowledge@Wharton, 12/15/2004, David Reibstein

James Bond's BMW and Other Product Placements: New, Racier Ways to Advertise, Knowledge@Wharton, 12/15/2004, Patti Williams

"Improving Learning at Universities: Who is Responsible?", University of Pennsylvania Almanac, 12/14/2004, J. Scott Armstrong

Tiffany & Co: A Case Study in Diamonds and Social Responsibility, Knowledge@Wharton, 11/17/2004, Stephen Hoch

Connecting Marketing Metrics to Financial Consequences, Knowledge@Wharton, 11/17/2004, David Reibstein

Howard Brody (Nov. 7, 04)"The Vioxx of Yesteryear: A Recurring Pattern in Pharmaceuticals", In City Pulse, lansingcitypulse.com - Full Text., 11/07/2004, J. Scott Armstrong

Grande distribution: client fidèle, client volage, Les Echos, 11/04/2004, Xavier Drèze

Executives Trade Stories on the Challenges of Doing Business in a Global Economy , Knowledge@Wharton, 11/03/2004, David Reibstein

The H-P Compaq Merger Two Years Out: Still Waiting for the Upside, Knowledge@Wharton, 10/20/2004, George Day

Letter to Wall Street Journal, Oct. 11, 2004:, Are MBA's Really Learning How to Do Things?, 10/11/2004, J. Scott Armstrong

The H-P Compaq Merger Two Years Out: Still Waiting for the Upside, Knowledge@Wharton, 10/06/2004, Xavier Drèze

Back to the Drawing Board: Is the Traditional Theory of the Firm Obsolete?, Knowledge@Wharton, 10/06/2004, Jerry (Yoram) Wind

"Article in Financial Times of Germany", Re Pollyvote page on politicalforecasting.com, 10/04/2004, J. Scott Armstrong

A Growing Corporate Club: The Founding Felon, Knowledge@Wharton, 08/25/2004, Stephen Hoch

Creating the Buzz Behind Bill's Blockbuster, Knowledge@Wharton, 07/14/2004, Patti Williams

Whither Global Inequality? Reviving an Old Debate , Knowledge@Wharton, 06/30/2004, David Reibstein

Companies Must Learn to Achieve the Price Advantage (or Pay the Price), Knowledge@Wharton, 06/30/2004, David Reibstein

Low-carb, High-arg: What's a Baker/Pasta Maker to Do?, Knowledge@Wharton, 06/16/2004, Stephen Hoch

Low-carb, High-carb: What's a Baker/Pasta Maker to Do?, Knowledge@Wharton, 06/16/2004, Barbara E. Kahn

Low-carb, High-carb: What's a Baker/Pasta Maker to Do?, Knowledge@Wharton, 06/16/2004, David Reibstein

Low-carb, High-carb: What's a Baker/Pasta Maker to Do?, Knowledge@Wharton, 06/16/2004, Patti Williams

Pixar's Future Plans Could Include Disney, MacNewsWorld, 05/25/2004, Jehoshua Eliashberg

Getting Close to the Customer: Quantitative vs. Qualitative Approaches, Knowledge@Wharton, 05/05/2004, George Day

Getting Close to the Customer: Quantitative vs. Qualitative Approaches, Knowledge@Wharton, 05/05/2004, Patti Williams

Wal-Mart's Mega-Growth Continues, But Is its Image Getting a Bit Tarnished?, Knowledge@Wharton, 04/21/2004, Stephen Hoch

When the CEO is the Brand, But Falls from Grace, What's Next?, Knowledge@Wharton, 04/07/2004, Barbara E. Kahn

When the CEO is the Brand, But Falls from Grace, What's Next?, Knowledge@Wharton, 04/07/2004, David Reibstein

State of the Art in Direct Mail: Getting Ever Closer to the Customer, Knowledge@Wharton, 03/24/2004, Stephen Hoch

Comcast vs. Disney: Facts and Fantasia, Knowledge@Wharton, 03/10/2004, Jehoshua Eliashberg

5 pensions to withhold Eisner votes, Hollywood Reporter, 02/27/2004, Jehoshua Eliashberg

Is Nemo Ready to Swim with the Sharks?, Knowledge@Wharton, 02/25/2004, Jehoshua Eliashberg

Biosciences: High Risk, High Reward, and the Potential for "Real Chaos", Knowledge@Wharton, 10/22/2003, George Day

Darn Those Pop-Up Ads! They're Maddening, but Do They Work?, Knowledge@Wharton, 09/13/2003, Patti Williams

It's Showtime: Will the GE-Vivendi Deal Please the Critics?, Knowledge@Wharton, 09/10/2003, Patti Williams

Darn Those Pop-Up Ads! They're Maddening, But Do They Work?, Knowledge@Wharton, 08/13/2003, David Reibstein

Which Customers Are Worth Keeping and Which Ones Aren't? Managerial Uses of CLV, Knowledge@Wharton, 07/30/2003, George Day

Which Customers Are Worth Keeping and Which Ones Aren’t? Managerial Uses of CLV, Knowledge@Wharton, 07/30/2003, Xavier Drèze

Six Kinds of Jelly Beans: How the Perception of Variety Influences Consumption, Knowledge@Wharton, 07/30/2003, Barbara E. Kahn

"Not Just Play Acting", http://www.crn.com, 07/22/2003, J. Scott Armstrong

Choosing the Wrong Pricing Strategy Can Be a Costly Mistake, Knowledge@Wharton, 06/04/2003, Z. John Zhang

Forging a Link Between Shareholder Value and Social Good , Knowledge@Wharton, 05/19/2003, David Reibstein

The Wal-Mart Empire: A Simple Formula and Unstoppable Growth, Knowledge@Wharton, 04/13/2003, Stephen Hoch

In Service Businesses, Does Growth Always Lead to Profits? Think Again , Knowledge@Wharton, 04/09/2003, David Reibstein

The Hidden Dangers - and Payoffs - of “Targeted Pricing”, Knowledge@Wharton, 03/26/2003, Z. John Zhang

"Why We Argue About the War on Terrorism: Bad Forecasts and How to Avoid Them", BBC, 03/03/2003, J. Scott Armstrong

"Psyched Up," Peter A. Buxbaum, Operations and Fulfillment, 03/03/2003, J. Scott Armstrong

The Mammogram Experiment: How Emotions Can Affect High-Stakes Decision-Making, Knowledge@Wharton, 02/26/2003, Barbara E. Kahn

Why Some Companies Succeed at CRM (and Many Fail), Knowledge@Wharton, 01/15/2003, George Day

"The Super Bowl’s Super-expensive Advertising: Does It Work?", Knowledge@Wharton, 01/15/2003, Leonard Lodish

2002: The Year of the Apology, Knowledge@Wharton, 12/04/2002, Eric Bradlow

Surviving the Shakeout: Where B2B Exchanges Went Wrong, Knowledge@Wharton, 12/04/2002, George Day

2002: The Year of the Apology, Knowledge@Wharton, 12/04/2002, Stephen Hoch

2002: The Year of the Apology, Knowledge@Wharton, 12/04/2002, Patti Williams

Can Holiday Shoppers Save the Economy?, Knowledge@Wharton, 12/03/2002, Barbara E. Kahn

"Game or Serious Business?", Financial Times, 12/02/2002, J. Scott Armstrong

Peer-to-Peer Music Trading: Good Publicity or Bad Precedent?, Knowledge@Wharton, 10/09/2002, Jehoshua Eliashberg

Has the Kingdom of Disney Lost its Magic?, Knowledge@Wharton, 09/11/2002, Jehoshua Eliashberg

"Role Playing Can Help You See the Future Through Someone Else's Eyes", Entrepreneur, 09/02/2002, J. Scott Armstrong

Corporate Boards Should Represent a Broader Community of Interests, Knowledge@Wharton, 09/02/2002, J. Scott Armstrong

Marketers Turn to Metrics to Measure the Impact of Their Initiatives , Knowledge@Wharton, 08/14/2002, David Reibstein

Challenges Ahead for Vivendi's New CEO, Knowledge@Wharton, 07/31/2002, Jehoshua Eliashberg

The Mega-media Business Model: Doomed to Fail, or Just Ahead of Its Time?, Knowledge@Wharton, 07/31/2002, Jehoshua Eliashberg

What’s In a Name? Not Much Without a Branding Strategy, Knowledge@Wharton, 07/17/2002, Barbara E. Kahn

What's in a Name? Not Much Without a Branding Strategy, Knowledge@Wharton, 07/17/2002, David Reibstein

"Rehearsing for Success", Business2.0.com, 07/01/2002, J. Scott Armstrong

Réinventer la fidélisation, Points de Vente, 05/27/2002, Xavier Drèze

EBay: Last Man Standing, Knowledge@Wharton, 03/27/2002, George Day

The Failure of Customization: Or Why People Don’t Buy Jeans Online, Knowledge@Wharton, 03/27/2002, David Reibstein

Parler du consommateur moyen n'a plus de sens, LSA, 02/28/2002, Xavier Drèze

From Skin Creams to Life Insurance to Medical Care, Biosciences Are the New Frontier of Business Opportunity, Knowledge@Wharton, 02/27/2002, George Day

"Of Mice and Men: How an Entrepreneurial Tale Became a Book", Knowledge@Wharton, 02/27/2002, Leonard Lodish

Forecasting in Conflicts: How to Predict What Your Opponent Will Do, Knowledge@Wharton, 02/01/2002, J. Scott Armstrong

K-mart's 20-Year Identity Crisis, Knowledge@Wharton, 01/30/2002, Stephen Hoch

"Making the Case for Outside Sales Reps", Knowledge@Wharton, 01/30/2002, Leonard Lodish

"The Forecaster's Toolkit," Erik Sherman, Catalyst, 01/01/2002, J. Scott Armstrong

The Microsoft Settlement: A Remedy That Pleases Almost No One, Knowledge@Wharton, 12/05/2001, David Reibstein

Pay-for-Performance Trade Promotions Can Ease Friction Between Manufacturers and Retailers, Knowledge@Wharton, 08/29/2001, Xavier Drèze

Will Consumers Be Willing to Pay for Their Formerly Free Lunch on the Internet?, Knowledge@Wharton, 08/29/2001, David Reibstein

Measure for Measure, The Industry Standard, 08/27/2001, Xavier Drèze

Ice Hockey, Homicide, and the Principles of Forecasting, Knowledge@Wharton, 08/01/2001, J. Scott Armstrong

How Companies Sponsor, Listen in and Learn From Chat Rooms, Knowledge@Wharton, 08/01/2001, David Reibstein

Making Customer Relationship Management Work, Knowledge@Wharton, 07/04/2001, George Day

American Beat: See You at the Movies, Newsweek, 06/25/2001, Jehoshua Eliashberg

Despite a Turbulent Take-off, Orbitz Is in Demand, Knowledge@Wharton, 06/20/2001, David Reibstein

Starting a Business Today: Less Competition But Also Less Cash, Knowledge@Wharton, 06/20/2001, David Reibstein

Blind faith in traffic as Web currency, News.com, 06/04/2001, Xavier Drèze

"Setting Your Sites on Global Data", Business Finance, 06/01/2001, J. Scott Armstrong

Corporate Sponsorships of Stadiums and Other Institutions Don’t Always Pay Off, Knowledge@Wharton, 05/09/2001, Barbara E. Kahn

"Corporate Sponsorship of Stadiums and Other Institutions Don't Always Pay Off", Knowledge@Wharton, 05/09/2001, Leonard Lodish

"How Good, or Bad, Marketing Decisions Can Make, or Break, a Company", Knowledge@Wharton, 05/09/2001, Leonard Lodish

Can You Learn Anything from These Sites' XXXpertise?, Knowledge@Wharton, 04/25/2001, David Reibstein

Foot-and-Mouth Disease Poses Challenge for U.S. Beef Industry, Knowledge@Wharton, 04/11/2001, George Day

Questions a ..., Les Echos, 04/02/2001, Xavier Drèze

Comment definir une bonne politique de prix, Points de Vente, 03/21/2001, Xavier Drèze

New Economy or Old Economy, a Shakeout is a Shakeout, Knowledge@Wharton, 03/19/2001, George Day

Marketing Science Meets Hollywood, Knowledge@Wharton, 03/19/2001, Jehoshua Eliashberg

Webvan Finds That Shopping for Food Online Hasn't Clicked with Consumers, Knowledge@Wharton, 03/19/2001, Stephen Hoch

How Bad Decisions Can Lead to Million Dollar Mistakes, Knowledge@Wharton, 02/22/2001, Stephen Hoch

"Technology is Changing the Advertising Business", Knowledge@Wharton, 01/31/2001, Leonard Lodish

In living color: Everything from appliances to power tools are now available in kitschy colors., Centre Daily Times, 01/14/2001, Keith Niedermeier

Prix: l'expertise du consommateur remise en cause, LSA, 12/07/2000, Xavier Drèze

Winners and Losers in the E-Commerce Shakeout, Knowledge@Wharton, 12/06/2000, David Reibstein

Les Clients Connaissent-ils les Prix?, L'Usine Nouvelle, 11/30/2000, Xavier Drèze

That Elusive Customer Loyalty: How to Build It, Learn From It and Profit From It, Knowledge@Wharton, 11/22/2000, Barbara E. Kahn

It's Not Easy Being Paul Green , Wharton, 11/08/2000, Paul Green

Taking Stock of Supermarket Retail Performance, Knowledge@Wharton, 11/08/2000, Stephen Hoch

What Xerox Should Copy, and Not Copy, from Its Past, Knowledge@Wharton, 10/25/2000, George Day

The Problem with Priceline, Knowledge@Wharton, 10/16/2000, David Reibstein

Do Mixed Emotions and Advertising Mix?, Knowledge@Wharton, 10/16/2000, Patti Williams

Can Amazon Survive?, Knowledge@Wharton, 08/30/2000, Eric Bradlow

How to Keep Others from Ripping Off Your Ideas, Knowledge@Wharton, 08/30/2000, George Day

Just-in-Time Education: Learning in the Global Information Age, Knowledge@Wharton, 08/30/2000, David Reibstein

What's Behind the Food Industry's Appetite for Mergers?, Knowledge@Wharton, 07/05/2000, George Day

What’s Behind the Food Industry’s Appetite for Mergers?, Knowledge@Wharton, 07/05/2000, David Reibstein

Three Marketing Lessons from the Love Bug, Knowledge@Wharton, 05/24/2000, Eric Bradlow

Three Marketing Lessons from the Lovebug, Knowledge@Wharton, 05/24/2000, Stephen Hoch

How to Keep Customers In Line for Your On-line Business, Knowledge@Wharton, 05/24/2000, David Reibstein

Does Internet Advertising Work?, Marshall Magazine, 04/01/2000, Xavier Drèze

Fare hike will add to student t ravel, Daily Trojan, 02/10/2000, Xavier Drèze

Professors' Model Outperforms Movie Screen Exhibitors at Box Office, Informs Online, 01/04/2000, Jehoshua Eliashberg

Web Banners Do the Trick, Study Suggests, Los Angeles Times, 12/17/1999, Xavier Drèze

Christmas E-tailers: Will It Be Ho-Ho or So-So?, Knowledge@Wharton, 12/10/1999, Barbara E. Kahn

Christmas E-tailers: Will It Be Ho-Ho or So-So?, Knowledge@Wharton, 12/10/1999, David Reibstein

Staying Close, but Not Too Close, to the Customer, Knowledge@Wharton, 10/10/1999, George Day

Words that say “convict.”, Psychology Today, 10/01/1999, Keith Niedermeier

Winning and Retaining Customer Loyalty, Knowledge@Wharton, 09/29/1999, George Day

New Strategies for Success, Knowledge@Wharton, 09/17/1999, Barbara E. Kahn

Role Playing as a Forecasting Tool, Knowledge@Wharton, 09/01/1999, J. Scott Armstrong

Understanding Today's Global Marketplace, Knowledge@Wharton, 09/01/1999, George Day

Who's Buying on the Internet?, Knowledge@Wharton, 09/01/1999, David Reibstein

Undergrads Put Theory into Practice in Marketing Simulation, Marshall Magazine, 07/01/1999, Xavier Drèze

A Model to Manage Movie Screens, Knowledge@Wharton, 06/23/1999, Jehoshua Eliashberg

Surviving the E-Trading Explosion, Knowledge@Wharton, 06/08/1999, Barbara E. Kahn

"How and When Advertising Works", Knowledge@Wharton, 03/27/1999, Leonard Lodish

Role Playing: A Method to Forecast Decisions, Knowledge@Wharton, 01/01/1999, J. Scott Armstrong

A Critical Problem for Movie Marketers, Financial Times, 11/02/1998, Jehoshua Eliashberg

More B.O. Oracles Take Up Trackin', Variety, 10/25/1998, Jehoshua Eliashberg

Net Ad Measurement Is Inexact Art, CMP Net, 08/06/1998, Xavier Drèze

New Study Casts Doubt on Web Advertising Data, Los Angeles Times, 07/30/1998, Xavier Drèze

Internet Advertising, MSNBC, 07/17/1998, Xavier Drèze

Advertisers Still Skittish About the Web, Los Angeles Times, 01/15/1998, Xavier Drèze

Integration of Statistical Methods and Judgment for Time Series Forecasting: Principles from Empirical Research, Knowledge@Wharton, 01/01/1998, J. Scott Armstrong

Maybe Nobody Does Read the Reviews, Business Week, 11/24/1997, Jehoshua Eliashberg

On Film Critics, The Wall Street Journal, 11/13/1997, Jehoshua Eliashberg

"New Strategies for Success", Knowledge@Wharton, 09/07/1997, Leonard Lodish

Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability, Knowledge@Wharton, 01/01/1997, J. Scott Armstrong

Social Irresponsibility in Management, Knowledge@Wharton, 01/01/1997, J. Scott Armstrong

Peer Review for Journals: Evidence on Quality Control, Fairness, and Innovation, Knowledge@Wharton, 01/01/1997, J. Scott Armstrong

Supermarket Secrets, KNBC Los Angeles, 05/07/1996, Xavier Drèze

A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures, Knowledge@Wharton, 02/01/1996, Jehoshua Eliashberg

Asymmetric Errors in Extrapolation: An Empirical Analysis of Causes, Knowledge@Wharton, 01/02/1995, J. Scott Armstrong

The Foolproof Film Forecast Formula?, The Washington Post, 06/12/1994, Jehoshua Eliashberg

Everyday Low Profits, Harvard Business Review, 03/01/1994, Xavier Drèze

New Pre-Launch Test Calculates a Movies Box-Office Success, The Christian Science Monitor, 11/05/1993, Jehoshua Eliashberg

Broad Grocery Price Cuts May Not Pay, The Wall Street Journal, 05/07/1993, Xavier Drèze

Principles Involving Marketing Policy: An Empirical Assessment, Knowledge@Wharton, 01/01/1993, J. Scott Armstrong

Causal Forces: Structuring Knowledge for Time-series Extrapolation, Knowledge@Wharton, 01/01/1993, J. Scott Armstrong

The Fine Art of Stocking a Supermarket's Shelves, The Wall Street Journal, 10/15/1992, Xavier Drèze

"Myth of the Market Share", Wharton Alumni Magazine, 01/01/1992, J. Scott Armstrong

Does the Need for Agreement among Reviewers Inhibit the Publication of Controversial Findings?, Knowledge@Wharton, 01/01/1991, J. Scott Armstrong

"The Case for Minimum Teaching Standards", Wharton Almanac, 01/01/1990, J. Scott Armstrong

"Forecasting: Of Suckers and Seers", The Press, 07/03/1985, J. Scott Armstrong

"Dear Diary: 114 Hours is an A in Time Contract Class", The Daily Pennsylvanian, 10/31/1983, J. Scott Armstrong

"Time Contracts", Interfaces, 08/01/1983, J. Scott Armstrong

"A New Approach to Grading (and to Learning)", Administrator, 07/01/1983, J. Scott Armstrong

"As Symposium, Confessions of Economic Forecasters", Philadelphia Inquirer, 06/08/1983, J. Scott Armstrong

"Economic Forecasters Convene at the Wharton School", Philadelphia Inquirer, 06/06/1983, J. Scott Armstrong

"Symposium on Forecasting", Huntsville Times, 05/02/1983, J. Scott Armstrong

"The Art of Forecasting Falls on Hard Times", Newport News, 05/01/1983, J. Scott Armstrong

"Wanted: Dull, Obscure Research", The San Francisco Chronicle, 11/28/1982, J. Scott Armstrong

"Please, No Breakthroughs", Omni, 11/01/1982, J. Scott Armstrong

"The Body", Omni, 09/01/1982, J. Scott Armstrong

"Bafflegab", American Journal of Nursing, 09/01/1982, J. Scott Armstrong

"This Football Fan Hopes that NFL Players Do Strike", The Philadelphia Inquirer, 07/01/1982, J. Scott Armstrong

"Scholars Propose Methods of Improving the Peer Review of Articles", The Chronicle of Higher Education, 06/23/1982, J. Scott Armstrong

"Scientific Journals Cater to Authors, Not Readers", The Arizona Republic, 03/28/1982, J. Scott Armstrong

"Journals Prefer Predictable Results", Sunday News Journal, 03/28/1982, J. Scott Armstrong

"Professor Knocks Quality of Research Papers", The Daily Pennsylvanian, 03/26/1982, J. Scott Armstrong

"Armstrong Posits Offbeat Formula for Hopeful Authors", The Wharton Journal, 03/25/1982, J. Scott Armstrong

"Plain Prose: It's Seldom Seen in Journals", Philadelphia Inquirer, 03/23/1982, J. Scott Armstrong

"The 'Seersucker Theory' of Economic Forecasting", Rhode Island Herald, 02/25/1982, J. Scott Armstrong

Barriers to Scientific Contributions: The Author's Formula, Knowledge@Wharton, 01/01/1982, J. Scott Armstrong

Strategies for Implementing Change: An Experiential Approach, Knowledge@Wharton, 01/01/1982, J. Scott Armstrong

"How Expert Are the Experts?", Inc, 12/01/1981, J. Scott Armstrong

"Is 'Unintelligible' Best?", Supervisory Management, 12/01/1980, J. Scott Armstrong

"Diary of Impermeable Prose", The London Times, 06/09/1980, J. Scott Armstrong

"Concerning Bafflegab", Johns Hopkins Magazine, 06/01/1980, J. Scott Armstrong

"Bafflegab Pays", Psychology Today, 05/12/1980, J. Scott Armstrong

"Incomprehensible You Say? Brilliant!", The Philadelphia Bulletin, 03/31/1980, J. Scott Armstrong

"The Language: Multi-Syllabic Illiteracy", Philadelphia Inquirer, 03/25/1980, J. Scott Armstrong

Five, UPI Releases, 03/10/1980, J. Scott Armstrong

"Telling Lies", Wall Street Journal,, 02/01/1979, J. Scott Armstrong

"And Here's a Look at a Wharton School Maverick", Pennsylvania Gazette, 01/01/1979, J. Scott Armstrong

"The Corporate Mindset", Human Behavior, 12/01/1978, J. Scott Armstrong

"Armstrong Sells Ethics to MBA's", The Wharton Journal, 10/19/1978, J. Scott Armstrong

"Forecaster Charges It's Much Overrated", Philadelphia Inquirer, 07/10/1978, J. Scott Armstrong

"A Case of Ethics", Philadelphia Inquirer, 05/08/1978, J. Scott Armstrong

"Can We Teach Social Responsibility?", New Castle News, 04/18/1978, J. Scott Armstrong

"Social Irresponsibility in Management", Management Accounting 56 (8), 1978 ö cites full text article from Journal of Business Research, 01/01/1978, J. Scott Armstrong

"One Moment Please", The Business of Ethics, 01/01/1978, J. Scott Armstrong

"Ethics Sometimes 'Forgotten' in Corporate World", Call-Chronicle, 02/06/1977, J. Scott Armstrong

"Ethics Courses in Business School", Philadelphia Inquirer, 01/10/1977, J. Scott Armstrong

Reference to "Social Irresponsibility in Management" in "Epilogue: Greed and Goodness", Journal of Business Research, 5 (September), 185-213. Full Text (PDF), 01/01/1977, J. Scott Armstrong