Marketing Links
Links to Marketing Research Sources: Academic and Commercial
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Academic Sites |
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- Advertising Principles (advertisingprinciples.com) - how to create an effective advertising campaign; named by MERLOT as the best site for business education in 2004
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- Prof. Luis Filipe Lages' Sites for Research and Education - links to information about conferences, PhD programs and researchers, career resources, and other sites of interest to marketing academics
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- Forecasting Principles (forecastingprinciples.com) - evidence-based principles applying to management, operations research, and social sciences.
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Commercial Sites |
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- MarketingProfs.com, a web site from "knowledgeable professors and experienced professionals offering empowering tools for strategic and tactical marketing." A great source for answers to marketing questions - articles under such categories as e-Marketing, Ivory Tower, Market Scope, and Your World. Check out the Marketing Resources page.
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- Market Research Portal, a free market research resource that is useful and relevant to as many people as possible.
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