Marketing Department

Marketing Links

Links to Marketing Research Sources: Academic and Commercial

Academic Sites

• Advertising Principles (advertisingprinciples.com) - how to create an effective advertising campaign; named by MERLOT as the best site for business education in 2004
• American Marketing Association (AMA) - the AMA's marketingpower.com site offers a source for "all things marketing"
• Prof. Luis Filipe Lages' Sites for Research and Education - links to information about conferences, PhD programs and researchers, career resources, and other sites of interest to marketing academics
• Forecasting Principles (forecastingprinciples.com) - evidence-based principles applying to management, operations research, and social sciences.
• The Lippincott Library of the Wharton School.
• Marketing Research Sites - By category via Temple University.
• Marketing Resources on the University of Texas at Austin Marketing Department home page
• Marketing Virtual Library

Commercial Sites

• MarketingProfs.com, a web site from "knowledgeable professors and experienced professionals offering empowering tools for strategic and tactical marketing." A great source for answers to marketing questions - articles under such categories as e-Marketing, Ivory Tower, Market Scope, and Your World. Check out the Marketing Resources page.
• Market Research Portal, a free market research resource that is useful and relevant to as many people as possible.