Events & Information
Paul E. Green Doctoral Fund Created: The Wharton School Marketing
Department has established the Paul E. Green Doctoral Fund in Marketing. This
$125,000 fund came from donations for Paul's retirement fete, a contribution
from the Marketing Department, and a generous contribution from the man himself,
Paul E. Green. The yield from this endowment will be used to fund the doctoral
student weekly brown bag series and, with time, other activities deemed deserving. In addition, the Department has renamed the Marketing Library
to be the Paul E. Green Library in his honor.
All of this represents one more note of Paul's amazing contribution
to Penn, Wharton, and, most fortunately, the Marketing Department.
The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business - Drawing on the latest research in neuroscience, Jerry Wind and Colin Crook explain how one's mental models stand between individuals and reality, distorting all perceptions... and how they create both limits and opportunities. Next, they show readers how to keep their models relevant and fresh: to develop new ways of seeing; when to change to a new model; how to swap amongst a portfolio of models; how to zoom in and out to understand complex environments; and how to do "mind R&D" - improving one's models through constant experimentation. Wind and Crook offer practical strategies for dismantling the "hardened missile silos" that are one's old and obsolete models. Finally, they show how to access models quickly through intuition, and help readers assess the effectiveness of any mental model. Simply put, this is the first hands-on guide to enhancing one's mental models: the key to breakthrough success in business - and in life.
November 11, 2005: New award - Americus Reed II, Ferber Award
Honorable Mention for "Activating the Self-Importance of Consumer Selves:
Exploring Identity Salience Efforts on Judgments" Journal of Consumer
Research 31, (2) 286-295 (2005).
November 9, 2005: Ph.D student David
Schweidel has accepted an offer from Wisconsin.
Professor David Reibstein has been named by the Krannert
School of Management, Purdue University, to receive the John S. Day Distinguished
Alumni Academic Service Award, which is given to a graduate whose
service within the academic community reflects the spirit and service of
former Krannert Dean John Day. The award was presented at the Krannert
Leadership Speakers Series in the Purdue Memorial Union on October 13, 2005.
September 29, 2005: The unveiling of the Paul E. Green Library
took place on October 11, 2005 at 8:30 a.m. in 741 JMHH.
Ph.D. student Sanyoung Song was named a winner of the 2004 Alden G. Clayton Doctoral Dissertation Competition by the Marketing Science Institute for his dissertation, "Three Essays on Social Contagion and Spatial Diffusion: Evidence from Online Grocery Retailing." Advisor: David R. Bell.
Paul E. Green has been awarded the 2004 INFORMS Impact Prize, introduced this year. In recognition of its status as a ãlifetime achievementä award, it will be awarded only once every two years. The INFORMS Impact Prize was awarded on October 25 at the INFORMS annual meeting in Denver. The Impact Prize was introduced to recognize long-term contributions to theory and practice that are widely used in both academia and business. The five-member prize committee unanimously approved the decision to recognize Green's extensive contributions to marketing research methodology and applications over a 45-year career span.
Two marketing professors have been named winners of MBA for Executives Teaching Awards: David Bell was a co-winner of the MBA for Executives East elective teaching award for MKTG 777 - Marketing Strategy, and Jagmohan Raju was a co-winner of the MBA Executive West elective teaching award for MKTG 754 - Pricing Policy.
Professor Jagmohan Raju was named Professor of the Year - Core Courses by the students of the India School of Business (ISB) on March 26, 2004, "in recognition of his excellence in teaching, and his ability to motivate students and create a passionate interest in marketing."
