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Marketing Department Colloquia: 2008-2009
Spring 2009
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| Where: 741 JMHH Conference Room (unless otherwise noted) |
| When: 3:00-4:20 PM (unless otherwise noted) |
| Note: Contact Gal Zauberman (215) 573-0558 for colloquia scheduling information and suggestions for additional speakers and Angela Di Santo (215) 746-3756 for appointments with speakers. |
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| Date |
Speaker |
Topic
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Thursday
01.15.09 |
Stephanie Finnel, 2nd Year PhD Student
Marketing Department, The Wharton School, University of Pennsylvania |
Oscillation in the Dynamic Consumer Self-Control Process
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Thursday
01.22.09 |
Amit K. Bhattacharjee, 2nd Year PhD Student, Marketing Department, The Wharton Schoo, University of Pennsylvania
B. Kyu Kim, 2nd Year PhD Student
Marketing Department, The Wharton School, University of Pennsylvania |
Escaping the Crosshairs: Reactance to Identity Marketing
From Impulsivity to Myopia: Deconstructing Present-Biased Preferences through Time Perception
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Thursday
01.29.09 |
Gavan Fitzsimons
Professor of Marketing and Psychology, Fuqua School of Business, Duke University
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The Unconscious Consumer
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Thursday
02.05.09 |
No Colloquia
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Thursday
02.12.09 |
No Colloquia -
SCP Conference
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Thursday
02.19.09 |
Oded Koenigsberg
Associate Professor of Marketing, Columbia Business School, Columbia University
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Channel Decision Making
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Thursday
02.26.09 |
No Colloquia |
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Thursday
03.05.09 |
Charles Weinberg
Professor of Marketing, Sauder School of Business, University of British Columbia |
The Competitive Implications of a "No-Haggle" Pricing Policy: The Access Toyota Case
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Thursday
03.12.09 |
No Colloquia -
SPRING BREAK |
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Thursday
03.19.09 |
Katja Seim
Assistant Professor of Business and Public Policy, The Wharton School, University of Pennsylvania |
Public Monopoly and Economic Efficiency: Evidence from the Pennsylvania Liquor Control Board’s Entry Decisions
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Thursday
03.26.09 |
Asim Ansari
Professor of Marketing, Columbia Business School, Columbia University
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Heterogeneous Multinomial Processing Tree Models
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| WROE ALDERSON DISTINGUISHED LECTURE SERIES |
Thursday
04.02.09
Location: JMHH 260
Time: 3:00 - 4:20 pm |
David Schmittlein
John C. Head III Dean
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
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Marketing Behavior and Executive Action
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Thursday
04.09.09 |
No Colloquia - Passover |
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Thursday
04.16.09 |
No Colloquia
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Thursday
04.23.09 |
No Colloquia - Four School Conference |
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Thursday
04.30.09 |
John R. Hauser
Kirin Professor of Marketing, Alfred P. Sloan School of Management, Massachusetts Institute of Technology
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Website Morphing
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| Fall 2008 |
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| Where: 741 JMHH Conference Room |
| When: 3:00-4:20 PM (unless otherwise noted) |
| Note: Contact Gal Zauberman (215) 573-0558 for colloquia scheduling information and suggestions for additional speakers and Angela Di Santo (215) 746-3756 for appointments with speakers. |
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| Date |
Speaker |
Topic
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Tuesday
09.09.08 |
Xiaoyan Deng, PhD Candidate
Marketing Department, The Wharton School, University of Pennsylvania |
Is Your Product on the Right Side?
The “Location Effect” on Perceived Product Heaviness and Package Evaluation
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Tuesday
09.16.08 |
Yanliu Huang, PhD Candidate
Marketing Department, The Wharton School University of Pennsylvania |
There Is More to Planned Purchases than Knowing What You Want: Dynamic Planning and Learning in Multi-Store Price Search Task
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Tuesday
09.23.08 |
Upender Subramanian, PhD Candidate
Marketing Department, The Wharton School, University of Pennsylvania |
Exclusive Tie-Ups or Handsets in the Wireless Industry
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Thursday
09.25.08 |
Rajesh Bhargave, PhD Candidate
Marketing Department, The Wharton School, University of Pennsylvania |
Aspects of Experiences: The Role of Novelty in Retrospective Summary Assessments
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Thursday
10.02.08 |
Eleanor Feit
University of Michigan |
Reality Check: Combining Survey and Market Data to Estimate Choice Models
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Thursday
10.16.08 |
Scott Rick
The Wharton School, University of Pennsylvania |
The Pain of Paying: Implications for the Brain, Behavior and Marriage
PAPERS:
Tightwads and Spendthrifts
Neural Predictors of Purchases
Fatal (Fiscal) Attraction: Sprendthrifts and Tightwads in Marriage
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Tuesday
10.21.08 |
Cassie Mogilner
Stanford University |
The "Time vs. Money Effect": Shifting Product Attitudes through Personal Connection
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Thursday
10.23.08 |
No Colloquia –
ACR Conference |
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Tuesday
10.28.08 |
Thales Teixeira,
University of Michigan |
Moment-to-Moment Optimal Branding in TV Commercials: Preventiing Avoidance by Pulsing
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Thursday
10.30.08 |
Renna Jiang,
University of Chicago
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Structural Estimation of a Moral Hazard Model: An Application to Business Selling
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Thursday
11.06.08 |
Sandy Jap,
Visiting Associate Professor of Marketing, The Wharton School, University of Pennsylvania (Emory University) |
Electronic and Physical Market Channels: A Multi-Year Investigation in a Market for Products of Uncertain Quality
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Thursday
11.13.08 |
Darren Dahl,
Visiting Professor, Columbia Business School (University of British Columbia) |
I'll have What She's Having: The Social Influence of Obese Consumers on the Hood Choices of Others
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Thursday
11.20.08 |
Renana Peres,
Visiting Assistant Professor of Marketing, The Wharton School, University of Pennsylvania (Hebrew University of Jerusalem) |
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
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Thursday
11.27.08 |
No Colloquia - Thanksgiving
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Thursday
12.04.08 |
Rajdeep Grewal,
Visiting Professor of Marketing, The Wharton School, University of Pennsylvania (The Pennsylvania State University) |
Customer Satisfaction Heterogeneity and Shareholder Value
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