Marketing Department Colloquia

Spring 2012
Where: 741 JMHH Conference Room When: 3:00-4:20 PM (unless otherwise noted) Note: Contact Rom Schrift (215) 573-7021 for colloquia scheduling information and suggestions for additional speakers and Beth McCarthy (215) 573-4831 for appointments with speakers.
Date		Speaker		Topic
Thursday January 19		Arun Gopalakrishnan PhD Student, 2nd Year Marketing The Wharton School, University of Pennsylvania & Jeffrey Cexun Cai PhD Student, 2nd Year Marketing The Wharton School, University of Pennsylvania		A Cross-Cohort Changepoint Model for Customer Base Analysis     Keeping Your Enemies Closer
Thursday January 26		Brett R. Gordon Class of 1967 Associate Professor of Business Columbia Business School, Columbia University		Advertising Effects in Presidential Elections and Political Advertising and the Electoral College
*Tuesday January 31		William Rand Assistant Professor Robert H. Smith School of Business, University of Maryland		Differential Adaptive Diffusion Agent-Based Modeling in Marketing
Thursday February 2		Jae Lee PhD Student, 3rd Year Marketing The Wharton School University of Pennsylvania & Valeria Montero PhD Student, 2nd Year Marketing The Wharton School University of Pennsylvania		Social Learning and Trial on the Internet   Latent Redemption Thresholds in Linear Loyalty Programs
Thursday February 9		Catherine Tucker Douglas Drane Career Development Professor in IT and Management and Associate Professor of Marketing Sloan School of Management, MIT		Social Advertising
Thursday February 16		None Scheduled
Thursday February 23		None Scheduled
Thursday March 1		Cindy Chan PhD Student, 3rd Year Marketing The Wharton School, University of Pennsylvania & Jonathan Berman PhD Student, 3rd Year Marketing The Wharton School, University of Pennsylvania
Thursday March 8		None Scheduled - Spring Break
Thursday March 15		TBD
Thursday March 22		Zakary Tormala Associate Professor of Marketing Graduate School of Business, Stanford University
Thursday March 29		TBD
Thursday April 5		None Scheduled
Thursday April 12		TBD
Thursday April 19 Wroe Alderson Speaker Series Room: JMHH 250		David Aaker   E.T. Grether Professor Emeritus of Marketing and Public Policy Haas School of Business, University of California, Berkeley

Fall 2011
Where: 741 JMHH Conference Room When: 3:00-4:20 PM (unless otherwise noted) Note: Contact Rom Schrift (215) 573-7021 for colloquia scheduling information and suggestions for additional speakers and Beth McCarthy (215) 573-4831 for appointments with speakers.
Date		Speaker		Topic
Thursday September 8		Vibhanshu Abhishek, PhD Candidate Operations and Information Management, The Wharton School, University of Pennsylvania		Reselling or Platform-Selling? Channel Structures in Electronic Retailing
Thursday September 15		Amit Bhattacharjee, PhD Candidate Marketing Department, The Wharton School, University of Pennsylvania		Tip of the Hat, Wag of the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish
Thursday September 22		Dina Mayzlin Associate Professor of Marketing Yale School of Management		Promotional Reviews: An Empirical Investigation of Online Review Manipulation
Thursday September 29
Thursday October 6		Kaifu Zhang, PhD Candidate, INSEAD		Social Media Competition: Differentiation with Use-Generated Content
Thursday October 13
Thursday October 20		Yang Li, PhD Candidate, Columbia Business School, Columbia University		An Empirical Study of National vs. Local Pricing under Multimarket Competition
Thursday October 27
Thursday November 3		Amin Sayedi, PhD Candidate, Tepper School of Business, Carnegie Mellon University		Competitive Poaching in Sponsored Search Advertising and Strategic Impact on Traditional Advertising
Thursday November 10		Peter Stüttgen, PhD Candidate, Tepper School of Business, Carnegie Mellon University		A Satisficing Choice Model
Thursday November 17		Tuba Pinar Yildirim, PhD Candidate, Katz Graduate School of Business, University of Pittsburgh		User-Generated Content in News Media