Wharton Interactive Media Initiative (WIMI)

The Wharton Interactive Media Initiative will be seen as the authoritative thought leader for issues related to interactive media and its impact on broader business matters. Working with world-class faculty and top business leaders, the initiative will provide an objective and rigorous focus on data-driven problems of significant managerial interest.  These goals will be acheived through knowledge development and dissemination, industry collaboration, new courses and other student-related activities, and alumni networking. Faculty Co-Directors: Professors Eric T. Bradlow and Peter S. Fader